ACTIVATION LIMITED

🌳Matureactive
04599852 · ltd · incorporated 2002-11-25
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2024
Net worth
£17.6k
book net assets
Opportunity
80/100
Exceptional
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What this business does

Day-to-day, this Hull-based micro-entity likely operates as a small artistic creation business, producing or commissioning creative works such as visual art, performances, or cultural projects, consistent with its SIC code and arts, entertainment and recreation sector classification.

Primary activity: Artistic creation
Sector: Arts, entertainment & recreation
Investor take
Pursue
Asset-holding vehicle with a 78-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 78). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 2 with DOB)
78
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
60 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £17,624
Net assets shrinking
Down £3,512 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£18k
↓ 17% YoY
Current Assets
£44k
↑ 3.5% YoY
Current Liabilities
—
£0£9k£18k£26k£35k£44kNov 2023Nov 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-11-302023-11-30
Total assets£17.6k£21.1k
Current assets£43.9k£42.4k
Net assets£17.6k£21.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-10-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2025-10-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-10-27
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  4. 2025-07-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-07-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-05-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-08-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-08-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-08-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2019-08-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2018-08-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2017-03-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2016-02-22
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-11-26
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-04-19
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2005-11-01
    ➕
    ROLLERSON, Jamie appointed
    director
  17. 2003-04-04
    ➕
    ROLLERSON, Jamie appointed
    secretary
  18. 2002-11-28
    ➖
    HCS SECRETARIAL LIMITED resigned
    corporate-nominee-secretary
  19. 2002-11-28
    ➖
    HANOVER DIRECTORS LIMITED resigned
    corporate-nominee-director
  20. 2002-11-25
    🏢
    Company incorporated
    As ACTIVATION LIMITED
  21. 2002-11-25
    ➕
    ROLLERSON, Alan James appointed
    director
  22. 2002-11-25
    ➕
    HCS SECRETARIAL LIMITED appointed
    corporate-nominee-secretary
  23. 2002-11-25
    ➕
    HANOVER DIRECTORS LIMITED appointed
    corporate-nominee-director

Owner dependency

91/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 78 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

96/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 78 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Alan James Rollerson
Individual · British · DOB 01/1948 · age 78
25–50%
25–50%board control25-50% shares · 25-50% voting · board control01/10/2025
Mr Jamie Rollerson
Individual · British · DOB 07/1974 · age 52
25–50%
25–50%board control25-50% shares · 25-50% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2002-11-25
Jurisdictionengland-wales
Primary SIC90030 — Artistic creation

Registered office

Hedgerow Cottage
South End Road, Ottringham
Hull
East Yorkshire
HU12 0DP

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-12-01
Last: 2025-11-17

Officers (3 active · 2 resigned)

ROLLERSON, Jamie→
secretary · appointed 2003-04-04
View their other companies + combined net worth →
Active
ROLLERSON, Alan James→
director · ~78y · appointed 2002-11-25
View their other companies + combined net worth →
Active
ROLLERSON, Jamie→
director · ~52y · appointed 2005-11-01
View their other companies + combined net worth →
Active
HCS SECRETARIAL LIMITED→
corporate-nominee-secretary · appointed 2002-11-25 · resigned 2002-11-28
Resigned
HANOVER DIRECTORS LIMITED→
corporate-nominee-director · appointed 2002-11-25 · resigned 2002-11-28
Resigned

Click a director name to see their full track record across all companies.

Recent filings (60 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-17
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-27
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-10-27
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-18
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-20
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-18
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-17
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-11-17
accounts-with-accounts-type-micro-entity
accounts · AA
2020-08-27