AVONSTONE PRODUCTS LTD

💤Zombieactive
04682548 · ltd · incorporated 2003-02-28
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Active trading company with a 66-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (2 active, 7 linked, 4 with DOB)
81
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
73 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-292024-03-29
Average employees100100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
  1. 2025-12-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-12-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-11-11
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-11-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2024-03-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-12-23
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  7. 2022-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-03-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2021-12-30
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  10. 2021-04-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2020-07-07
    ➖
    BUNCE, David James resigned
    director
  12. 2020-07-07
    ➖
    BUNCE, Edward resigned
    director
  13. 2020-07-07
    ➖
    BUNCE, Thomas William resigned
    director
  14. 2020-07-07
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2020-07-07
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2020-07-07
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  17. 2019-12-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2019-02-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2018-12-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  20. 2018-08-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  21. 2017-09-18
    ➕
    BUNCE, David James appointed
    director
  22. 2016-02-16
    ➕
    BUNCE, Thomas William appointed
    director
  23. 2016-02-15
    ➕
    BUNCE, Edward appointed
    director
  24. 2003-02-28
    🏢
    Company incorporated
    As AVONSTONE PRODUCTS LTD
  25. 2003-02-28
    ➕
    BUNCE, Mandy Ann appointed
    secretary
  26. 2003-02-28
    ➕
    BUNCE, Richard appointed
    director
  27. 2003-02-28
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  28. 2003-02-28
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  29. 2003-02-28
    ➕
    INSTANT COMPANIES LIMITED appointed
    corporate-nominee-director
  30. 2003-02-28
    ➖
    INSTANT COMPANIES LIMITED resigned
    corporate-nominee-director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 66 — succession pressure is live.

Succession & seller-readiness

95/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Richard Bunce
Individual · British · DOB 02/1960 · age 66
75–100%
—75-100% shares28/02/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2003-02-28
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Scots House
15 Scots Lane
Salisbury
Wiltshire
SP1 3TR
United Kingdom

Filing status

Accounts
Next due: 2026-12-29
Last made up to: 2025-03-29
Confirmation statement
Next due: 2027-03-09
Last: 2026-02-23

Officers (2 active · 5 resigned)

BUNCE, Mandy Ann→
secretary · appointed 2003-02-28
View their other companies + combined net worth →
Active
BUNCE, Richard→
director · ~66y · appointed 2003-02-28
View their other companies + combined net worth →
Active
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 2003-02-28 · resigned 2003-02-28
Resigned
BUNCE, David James→
director · ~28y · appointed 2017-09-18 · resigned 2020-07-07
Resigned
BUNCE, Edward→
director · ~34y · appointed 2016-02-15 · resigned 2020-07-07
Resigned
BUNCE, Thomas William→
director · ~30y · appointed 2016-02-16 · resigned 2020-07-07
Resigned
INSTANT COMPANIES LIMITED→
corporate-nominee-director · appointed 2003-02-28 · resigned 2003-02-28
Resigned

Click a director name to see their full track record across all companies.

Recent filings (73 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-24
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-02-24
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-29
change-person-director-company-with-change-date
officers · CH01
2024-11-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-08
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-26
change-account-reference-date-company-previous-shortened
accounts · AA01
2023-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-24
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-30
accounts-with-accounts-type-micro-entity
accounts · AA
2022-03-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-23
change-account-reference-date-company-previous-shortened
accounts · AA01
2021-12-30
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-01