ACTION TROPHIES LIMITED

💤Zombieactive

04744599 · ltd · incorporated 2003-04-25

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Aug 2025

Net worth

—

book net assets

Opportunity

80/100

Exceptional

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What this business does

Primary activity: Other retail sale not in stores, stalls or markets

Sector: Wholesale & retail

Investor take

Pursue

Active trading company with a 69-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 69). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

3 officers (1 active, 3 linked, 1 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

Network not yet resolved

Filing history

60 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

80/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-08-31	2024-08-31
Average employees	400	400

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filings

• 1 accounts
• 1 confirmation-statement

Last 90 days

filings

• 1 accounts
• 1 confirmation-statement

Last 180 days

filings

• 1 accounts
• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (21 events)Click to expand

2026-05-07
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-25
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-29
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-19
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-13
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-27
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2020-10-06
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2020-10-06
📄
change-person-director-company-with-change-date
officers · CH01
2020-10-06
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-04-24
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2019-04-24
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2018-03-08
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-04-28
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2016-05-05
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2016-03-12
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2009-11-30
➖
HARRIS, Kara Elizabeth resigned
secretary
2003-04-25
🏢
Company incorporated
As ACTION TROPHIES LIMITED
2003-04-25
➕
O'NEILL, Michael appointed
director
2003-04-25
➕
HARRIS, Kara Elizabeth appointed
secretary
2003-04-25
➕
CHETTLEBURGHS SECRETARIAL LTD appointed
corporate-nominee-secretary
2003-04-25
➖
CHETTLEBURGHS SECRETARIAL LTD resigned
corporate-nominee-secretary

Owner dependency

100/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
+Founder age: Director aged approximately 69 — succession pressure is live.

Succession & seller-readiness

95/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mr Michael O'Neill Individual · British · DOB 12/1957 · age 69	75–100%	—	75-100% shares	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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ACTIVE EDGE (NUTRITION) LIMITED→ 05585268 · est 2005 · no financials extracted	—	—	—	—	20y	—	—
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ADINA MONETTE LTD.→ 10180201 · est 2016 · no financials extracted	—	—	—	—	9y	—	—
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Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2003-04-25

Jurisdictionengland-wales

Primary SIC47990 — Other retail sale not in stores, stalls or markets

Registered office

Unit 16 Basingstoke Business Centre

Winchester Road

Basingstoke

RG22 4AU

England

Filing status

Accounts

Next due: 2027-05-31

Last made up to: 2025-08-31

Confirmation statement

Next due: 2027-05-09

Last: 2026-04-25

Officers (1 active · 2 resigned)

O'NEILL, Michael→

director · ~69y · appointed 2003-04-25

View their other companies + combined net worth →

Active

HARRIS, Kara Elizabeth→

secretary · appointed 2003-04-25 · resigned 2009-11-30

Resigned

CHETTLEBURGHS SECRETARIAL LTD→

corporate-nominee-secretary · appointed 2003-04-25 · resigned 2003-04-25

Resigned

Click a director name to see their full track record across all companies.