APPEAL P.R. LIMITED
💤Zombieactive
04760010 · ltd · incorporated 2003-05-12
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£-186.5k
book net assets
Opportunity
68/100
Strong
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 68/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: distressed disposal / insolvency (65/100).
🏦
Refinance opportunity
1 live charge · oldest 19.1y
45/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 19.1 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
6 officers (1 active, 6 linked, 1 with DOB)
73
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
61 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
60
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £186,521
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£187k
↓ 7.3% YoY
Current Assets
£18k
↓ 41% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £-186.5k | £-173.8k |
| Current assets | £18.0k | £30.5k |
| Debtors | £15.6k | £28.0k |
| Net assets | £-186.5k | £-173.8k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 persons-with-significant-control
Last 180 days
2
filings
- • 1 persons-with-significant-control
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
- 2026-03-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-02-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-02-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-02-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-02-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-02-23📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-05-10📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2016-05-10📄change-person-director-company-with-change-dateofficers · CH01
- 2016-02-26📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-05-12📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-11-13📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2009-03-26➖SNAPE, Jamie Robert William resignedsecretary
- 2008-12-04➖BAO COMPANY SECRETARIES LIMITED resignedcorporate-secretary
- 2007-05-31➕BAO COMPANY SECRETARIES LIMITED appointedcorporate-secretary
- 2007-04-20🔒Charge registered #1Lender: Clydesdale Bank PLC
- 2004-05-30➖JORDAN, Natasha resignedsecretary
- 2004-05-30➕SNAPE, Jamie Robert William appointedsecretary
- 2003-05-20➕JORDAN, Natasha appointedsecretary
- 2003-05-13➖HCS SECRETARIAL LIMITED resignedcorporate-nominee-secretary
- 2003-05-13➖HANOVER DIRECTORS LIMITED resignedcorporate-nominee-director
- 2003-05-12🏢Company incorporatedAs APPEAL P.R. LIMITED
- 2003-05-12➕SNAPE, Paul Richard William appointeddirector
- 2003-05-12➕HCS SECRETARIAL LIMITED appointedcorporate-nominee-secretary
- 2003-05-12➕HANOVER DIRECTORS LIMITED appointedcorporate-nominee-director
Owner dependency
85/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
70/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 high ·Confirmation statement overdue
highAnnual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2026-05-09
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Paul Richard William Snape Individual · British · DOB 06/1970 · age 56 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 06/04/2016 |
Mrs Nicole Snape Individual · American · DOB 12/1976 · age 50 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Trade services · HG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| BLACKGOLD TOPSOIL LTD→ 16231326 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| BLENHEIM FILMS LTD→ 10383477 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| BLESSED HOME LTD→ 10975275 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| BLOND. (HARROGATE) LTD→ 15336953 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| BNG (YORKSHIRE) LIMITED→ 15509339 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| BOB SALISBURY ENGINEERING LIMITED→ 03273606 · est 1996 · no financials extracted | — | — | — | — | 29y | — | — |
| BOND AND BEHAVIOUR LTD→ 16691779 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BROMPTON SOLAR LIMITED→ 13488230 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| BUILD THE BANDWAGON LTD→ 13272375 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| BUOYANT STRATEGY AND CONSULTANCY LTD→ 15915078 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| BURTON LEONARD (MAINTENANCE) LIMITED→ 01330932 · est 1977 · no financials extracted | — | — | — | — | 48y | — | — |
| BUYER'S MINDSET LIMITED→ 10727532 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2003-05-12
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
Chatsworth House
6a Montpellier Street
Harrogate
HG1 2TQ
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2026-05-09OVERDUE
Last: 2025-04-25
Officers (1 active · 5 resigned)
SNAPE, Paul Richard William→
Activedirector · ~56y · appointed 2003-05-12
View their other companies + combined net worth →
JORDAN, Natasha→
Resignedsecretary · appointed 2003-05-20 · resigned 2004-05-30
SNAPE, Jamie Robert William→
Resignedsecretary · appointed 2004-05-30 · resigned 2009-03-26
BAO COMPANY SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2007-05-31 · resigned 2008-12-04
HCS SECRETARIAL LIMITED→
Resignedcorporate-nominee-secretary · appointed 2003-05-12 · resigned 2003-05-13
HANOVER DIRECTORS LIMITED→
Resignedcorporate-nominee-director · appointed 2003-05-12 · resigned 2003-05-13
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Virgin Money Clydesdale Bank PLC | Debenture | 1 property | 20/04/2007 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (61 total)
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-02-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-28
confirmation-statement-with-updates
confirmation-statement · CS01
2024-06-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-29
confirmation-statement-with-updates
confirmation-statement · CS01
2023-04-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-28
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-25
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-02-11
confirmation-statement-with-updates
confirmation-statement · CS01
2020-05-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-02-27
confirmation-statement-with-updates
confirmation-statement · CS01
2019-05-28