ACTUAL STRATEGIES LIMITED

💤Zombieactive

04761877 · ltd · incorporated 2003-05-13

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

Why now

Window steady · low confidence

Steady and stalled — no momentum either way. Needs an approach trigger.

What changed my view

Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to May 2025

Net worth

£123.4k

book net assets

Opportunity

80/100

Exceptional

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Information technology consultancy activities

Sector: Information & communication

Investor take

Pursue

Asset-holding vehicle with a 70-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 70). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

4 officers (2 active, 4 linked, 2 with DOB)

Ownership & PSC

2 active PSC(s) of 2 total, 2 with control declared

Director network

Network not yet resolved

Filing history

52 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

80/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared

Positive net assets

Net assets £123,432

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

£123k

↑ 7.1% YoY

Current Assets

£141k

↑ 6.2% YoY

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-05-31	2024-05-31
Total assets	£123.4k	£115.3k
Current assets	£140.5k	£132.3k
Net assets	£123.4k	£115.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filing

• 1 confirmation-statement

Last 180 days

filings

• 1 confirmation-statement
• 1 accounts

Counts from Companies House filing history.

Corporate timeline (22 events)Click to expand

2026-02-23
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-27
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-29
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-02-27
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-02-27
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2021-02-22
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2020-02-28
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2019-02-27
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2018-02-28
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-02-28
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2016-05-15
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2016-02-27
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2015-05-16
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2015-02-27
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2014-05-18
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2003-05-19
➕
BROOKES, Joanne appointed
secretary
2003-05-19
➕
BROOKES, Terence appointed
director
2003-05-19
➖
DOYLE, Lorraine resigned
secretary
2003-05-19
➖
HILTON, Helen Claire resigned
director
2003-05-13
🏢
Company incorporated
As ACTUAL STRATEGIES LIMITED
2003-05-13
➕
DOYLE, Lorraine appointed
secretary
2003-05-13
➕
HILTON, Helen Claire appointed
director

Owner dependency

100/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
+Founder age: Director aged approximately 70 — succession pressure is live.

Succession & seller-readiness

100/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners

Name	Shares	Voting rights	Nature of control	Notified
Mr Terence Brookes Individual · British · DOB 02/1956 · age 70	50–75%	50–75%	board control50-75% shares · 50-75% voting · board control	06/04/2016
Joanne Brookes Individual · British · DOB 12/1964 · age 62	25–50%	25–50%	25-50% shares · 25-50% voting	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Technology · S postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
AGI ANALTYICS LTD→ 16560424 · est 2025 · no financials extracted	—	—	—	—	—	—	—
AI TELECOMS LTD→ 15604360 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
AIGEM LTD→ 16304240 · est 2025 · no financials extracted	—	—	—	—	1y	—	—
AILERON DISCOVERY NETWORK LTD→ 16890596 · est 2025 · no financials extracted	—	—	—	—	—	—	—
AIM4GOALS LIMITED→ 15648847 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
AIML TECHNOLOGIES LTD→ 11683637 · est 2018 · no financials extracted	—	—	—	—	7y	—	—
ALADDINO FOR IMPORT & EXPORT PRIVATE AND GENERAL TRADING COMPANY LIMITED→ 16138516 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
ALBUS DIGITAL LTD→ 15243599 · est 2023 · no financials extracted	—	—	—	—	2y	—	—
ALEX RODIN TV SERVICES LTD→ 15155778 · est 2023 · no financials extracted	—	—	—	—	2y	—	—
ALEXISREEDLTD LTD→ 15554091 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
ALGONEST PRIVATE LIMITED→ 15842224 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
ALIDEMO LTD→ 16421510 · est 2025 · no financials extracted	—	—	—	—	—	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2003-05-13

Jurisdictionengland-wales

Primary SIC62020 — Information technology consultancy activities

Registered office

11 Longcar Lane

Barnsley

South Yorkshire

S70 1HE

Filing status

Accounts

Next due: 2027-02-28

Last made up to: 2025-05-31

Confirmation statement

Next due: 2027-05-27

Last: 2026-05-13

Officers (2 active · 2 resigned)

BROOKES, Joanne→

secretary · appointed 2003-05-19

View their other companies + combined net worth →

Active

BROOKES, Terence→

director · ~70y · appointed 2003-05-19

View their other companies + combined net worth →

Active

DOYLE, Lorraine→

secretary · appointed 2003-05-13 · resigned 2003-05-19

Resigned

HILTON, Helen Claire→

director · ~69y · appointed 2003-05-13 · resigned 2003-05-19

Resigned

Click a director name to see their full track record across all companies.