APEX DIRECT MAIL LIMITED
🌳Matureactive
04911750 · ltd · incorporated 2003-09-25
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: SIC 18129
Sector: Manufacturing
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 4 with DOB)
86
Ownership & PSC
3 active PSC(s) of 4 total, 4 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
67 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
- 2025-04-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-05-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-07-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-06-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-06-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-06-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-12-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-06-24📄capital-allotment-sharescapital · SH01
- 2021-06-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-11-13📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-10-13➕D'ENTRECASTEAUX, Christopher David John appointeddirector
- 2020-10-13➕PICKLES, Carl David appointeddirector
- 2020-10-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-10-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-10-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-10-13📄change-person-director-company-with-change-dateofficers · CH01
- 2020-03-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-11-14📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-05-10➕BUTLER, Karl Patrick appointeddirector
- 2019-05-10➖KEOGH, John Robert Alexander resigneddirector
- 2018-12-01➖KEOGH, Robert John Cecil resignedsecretary
- 2003-09-25🏢Company incorporatedAs APEX DIRECT MAIL LIMITED
- 2003-09-25➕KEOGH, Robert John Cecil appointedsecretary
- 2003-09-25➕KEOGH, John Robert Alexander appointeddirector
Owner dependency
50/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
Succession & seller-readiness
40/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Christopher David John D'Entrecasteaux Individual · British · DOB 06/1974 · age 52 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 24/06/2022 |
Mr Carl David Pickles Individual · British · DOB 04/1971 · age 55 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 24/06/2022 |
Mr Karl Patrick Butler Individual · British · DOB 10/1973 · age 53 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 10/05/2019 |
1 historic (ceased) PSC
- Mr John Robert Alexander Keoghceased 10/05/2019· 75-100% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Manufacturing · GU postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ALP HEATING LTD→ 13493540 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALPHA WELDING LTD→ 15208548 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AM INDUSTRIAL (UK) LIMITED→ 06069541 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
| AMBIENCE AIR CONDITIONING LIMITED→ 15574115 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AMD TECHNIK (UK) LIMITED→ 06711434 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| AMER SPORTS UK LIMITED→ 02757365 · est 1992 · no financials extracted | — | — | — | — | 33y | — | — |
| AMERICAN SHUTTERS DISTRIBUTION LTD→ 07743611 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ANDREW CROOK METALSMITHS LIMITED→ 07699470 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ANOTHER PERFECT DELIVERY LIMITED→ 04009145 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| ANVILLE SENSORS LTD→ 04302730 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| APEX BUILDING PRODUCTS LTD→ 06277359 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| APJ OIL & GAS LTD→ 11295721 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2003-09-25
Jurisdictionengland-wales
Primary SIC18129 — SIC 18129
Registered office
Apex Direct Mail
Tongham Road
Aldershot
Hampshire
GU12 4AA
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-06-22
Last: 2026-06-08
Officers (3 active · 2 resigned)
BUTLER, Karl Patrick→
Activedirector · ~53y · appointed 2019-05-10
View their other companies + combined net worth →
D'ENTRECASTEAUX, Christopher David John→
Activedirector · ~52y · appointed 2020-10-13
View their other companies + combined net worth →
PICKLES, Carl David→
Activedirector · ~55y · appointed 2020-10-13
View their other companies + combined net worth →
KEOGH, Robert John Cecil→
Resignedsecretary · appointed 2003-09-25 · resigned 2018-12-01
KEOGH, John Robert Alexander→
Resigneddirector · ~50y · appointed 2003-09-25 · resigned 2019-05-10
Click a director name to see their full track record across all companies.
Recent filings (67 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-17
accounts-with-accounts-type-dormant
accounts · AA
2025-04-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-17
accounts-with-accounts-type-dormant
accounts · AA
2024-05-17
accounts-with-accounts-type-dormant
accounts · AA
2023-07-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-06-12
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-06-12
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-06-12
accounts-with-accounts-type-dormant
accounts · AA
2022-12-29
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-24
capital-allotment-shares
capital · SH01
2022-06-24
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-16
accounts-with-accounts-type-dormant
accounts · AA
2021-06-21