ASSEMBLY DIRECT MAIL LIMITED
- · Oldest live charge 16.6y old — refinance window within 12 months
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 1 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: strategic trade sale (63/100).
Refinance opportunity
3 live charges · 2 lenders · oldest 16.6y
Refinance viable after a tidy-up — address the highlighted items first.
- · Oldest live charge is 16.6 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £1.79M | £1.76M |
| Current assets | £2.17M | £2.25M |
| Cash | £186.8k | £218.1k |
| Debtors | £1.98M | £2.03M |
| Net assets | £1.79M | £1.75M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 mortgage
- • 1 confirmation-statement
Corporate timeline (26 events)Click to expand
- 2026-03-18📄mortgage-create-with-deed-with-charles-court-order-extend-with-charge-number-charge-creation-datemortgage · MR01
- 2025-12-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-04-30🔒Charge registered #3Lender: Barclays Security Trustee Limited
- 2025-04-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-20📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-02-17🔒Charge registered #2Lender: Barclays Security Trustee Limited
- 2024-03-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-11-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-11-28📄change-person-director-company-with-change-dateofficers · CH01
- 2023-04-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-04-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-04-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-02-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-02-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-12-16📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-04-28📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2009-12-23🔒Charge registered #1Lender: Hsbc Bank PLC
- 2004-10-31➖BROWN, Lloyd Jeffrey resigneddirector
- 2004-08-10➕BROWN, Lloyd Jeffrey appointeddirector
- 2004-08-09➕SMITH, Marc appointedsecretary
- 2004-08-09➖BARRETT, Terence Michael resignedsecretary
- 2004-03-10🏢Company incorporatedAs ASSEMBLY DIRECT MAIL LIMITED
- 2004-03-10➕SMITH, Jameson Thomas Charles appointeddirector
- 2004-03-10➕SMITH, Marc appointeddirector
- 2004-03-10➕BARRETT, Terence Michael appointedsecretary
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 22 years — deep operational knowledge concentrated in one person.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 22 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 22 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Jameson Thomas Charles Smith Individual · English · DOB 09/1972 · age 54 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
Mr Marc Smith Individual · British · DOB 10/1970 · age 56 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 2 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Barclays Barclays Security Trustee Limited | A registered charge | 1 property | 30/04/2025 | — | |
| outstanding | Barclays Barclays Security Trustee Limited | A registered charge | — | 17/02/2025 | — | |
| outstanding | HSBC Hsbc Bank PLC | Debenture | 1 property | 23/12/2009 | — |