ASHCROFT BOOKMAKERS LIMITED

⚰️Wound downliquidation
05078251 · ltd · incorporated 2004-03-19
Investment thesis
Company liquidation — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
43/100
Watch
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Gambling and betting activities
Sector: Arts, entertainment & recreation
Investor take
Pass (distressed without resilience)
Distressed unclear — structural issues outweigh the discount.

Opportunity 43/100 (watch), bankability 40/100. High owner-dependency — earn-out structure likely required for clean transition. Asset purchase likely safer than share purchase given structural signals. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: distressed disposal / insolvency (65/100). Current lenders should be on monthly review.

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 2 with DOB)
78
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
56 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
43/100Watch
PassWatchWorth a lookStrongExceptional 

Not actionable now, but monitor — distressed, succession, or structural changes could flip this into a real opportunity.

Business quality
0
Concerning — overdue filings or status flags present.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
31
Multiple red flags — proceed with caution.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Average employees400400

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
4
filings
  • 2 insolvency
  • 1 address
  • 1 resolution
Last 180 days
5
filings
  • 2 insolvency
  • 1 address
  • 1 resolution
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
  1. 2026-04-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2026-04-17
    ⚠️
    liquidation-voluntary-statement-of-affairs
    insolvency · LIQ02
  3. 2026-04-17
    ⚠️
    liquidation-voluntary-appointment-of-liquidator
    insolvency · 600
  4. 2026-04-17
    📄
    resolution
    resolution · RESOLUTIONS
  5. 2025-12-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2024-12-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-12-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2023-01-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2021-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-01-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2019-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2017-11-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2016-11-09
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2016-05-04
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2015-08-13
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2004-03-19
    🏢
    Company incorporated
    As ASHCROFT BOOKMAKERS LIMITED
  18. 2004-03-19
    ASHCROFT, Paul Jonathan appointed
    secretary
  19. 2004-03-19
    ASHCROFT, Kathryn Clare appointed
    director
  20. 2004-03-19
    ASHCROFT, Paul Jonathan appointed
    director
  21. 2004-03-19
    TEMPLE SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  22. 2004-03-19
    TEMPLE SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  23. 2004-03-19
    COMPANY DIRECTORS LIMITED appointed
    corporate-nominee-director
  24. 2004-03-19
    COMPANY DIRECTORS LIMITED resigned
    corporate-nominee-director

Owner dependency

99/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder name in company name: Company name contains director surname "ASHCROFT" — strong identity link between founder and business.
  • +Long-tenure founder: Senior director has been in place 22 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 59 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

71/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 22 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 22 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

3 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-04-02

Company in liquidation
high

Company is actively being wound up. Not a going concern.

2 insolvency-related filings on record
high

Filings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding.

Evidence: 2026-04-17: liquidation-voluntary-statement-of-affairs; 2026-04-17: liquidation-voluntary-appointment-of-liquidator

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Paul Jonathan Ashcroft
Individual · British · DOB 02/1967 · age 59
2550%
25-50% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Leisure & entertainment · E postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
1 EIGHTY RS LIMITED
17086868 · est 2026 · no financials extracted
7219 LTD
16330034 · est 2025 · no financials extracted
1y
A.C.SHEEHAN LTD
07190094 · est 2010 · no financials extracted
16y
AARON SOKELL MUSIC LTD
14818121 · est 2023 · no financials extracted
2y
AB MAESTRO LTD
16111471 · est 2024 · no financials extracted
1y
ABDISIGN LTD
15333129 · est 2023 · no financials extracted
2y
ABID ATELIER LTD
13284357 · est 2021 · no financials extracted
5y
ABIR THE COLOURS OF LIFE LTD
09060522 · est 2014 · no financials extracted
11y
ABOVE DECK CLEARING LTD
15759847 · est 2024 · no financials extracted
1y
ABOVE DECK LTD
11000896 · est 2017 · no financials extracted
8y
ABSOLUTE TRAVEL MANAGEMENT LTD
15931034 · est 2024 · no financials extracted
1y
ABT IMPORTS AND EXPORTS TRADING C O LIMITED
15687173 · est 2024 · no financials extracted
1y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusliquidation
Typeltd
Incorporated2004-03-19
Jurisdictionengland-wales
Primary SIC92000 — Gambling and betting activities

Registered office

Warehouse W 3
Western Gateway
Royal Victoria Docks
London
E16 1BD

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-04-02OVERDUE
Last: 2025-03-19

Officers (3 active · 2 resigned)

ASHCROFT, Paul Jonathan
secretary · appointed 2004-03-19
View their other companies + combined net worth →
Active
ASHCROFT, Kathryn Clare
director · ~57y · appointed 2004-03-19
View their other companies + combined net worth →
Active
ASHCROFT, Paul Jonathan
director · ~59y · appointed 2004-03-19
View their other companies + combined net worth →
Active
TEMPLE SECRETARIES LIMITED
corporate-nominee-secretary · appointed 2004-03-19 · resigned 2004-03-19
Resigned
COMPANY DIRECTORS LIMITED
corporate-nominee-director · appointed 2004-03-19 · resigned 2004-03-19
Resigned

Click a director name to see their full track record across all companies.

Recent filings (56 total)

change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-04-17
liquidation-voluntary-statement-of-affairs
insolvency · LIQ02
2026-04-17
liquidation-voluntary-appointment-of-liquidator
insolvency · 600
2026-04-17
resolution
resolution · RESOLUTIONS
2026-04-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-01-12