AVON TROPHIES LIMITED
💤Zombieactive
05085712 · ltd · incorporated 2004-03-26
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2024
Net worth
—
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 70/100 (strong), bankability 55/100. Strong seller-intent signal (78/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (53/100).
Data confidence
Overall: medium (75/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 1 with DOB)
75
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
55 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
55
Adequate — check latest filings for context.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-03-31 | 2023-03-31 |
|---|---|---|
| Average employees | 100 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2024-12-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-12-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-12-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-01-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-01-18📄change-person-secretary-company-with-change-dateofficers · CH03
- 2019-01-18📄change-person-director-company-with-change-dateofficers · CH01
- 2018-12-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-08-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-11-01📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-04-21📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-12-17📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-04-13📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-04-13📄change-person-secretary-company-with-change-dateofficers · CH03
- 2004-03-26🏢Company incorporatedAs AVON TROPHIES LIMITED
- 2004-03-26➕ROSSITER, Julia appointedsecretary
- 2004-03-26➕ROSSITER, Philip appointeddirector
- 2004-03-26➕SECRETARIAL APPOINTMENTS LIMITED appointedcorporate-nominee-secretary
- 2004-03-26➖SECRETARIAL APPOINTMENTS LIMITED resignedcorporate-nominee-secretary
- 2004-03-26➕CORPORATE APPOINTMENTS LIMITED appointedcorporate-nominee-director
- 2004-03-26➖CORPORATE APPOINTMENTS LIMITED resignedcorporate-nominee-director
Owner dependency
100/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 22 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 66 — succession pressure is live.
Succession & seller-readiness
90/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 22 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 22 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 high ·Accounts overdue
highStatutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2026-03-31
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Philip Rossiter Individual · British · DOB 02/1960 · age 66 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| ALJOEEBAY LTD→ 14096061 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AT ART LIMITED→ 13199703 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ATBSHOP LTD→ 07918800 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| AUDRÉE ROSE LTD→ 16865861 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AV ESSENTIALS LTD→ 15166850 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AVAD & SONS LIMITED→ 14232721 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| B CLARKES PRODUCTS LTD→ 15971607 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| B&B PRIME LTD→ 13253189 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| BABBLE AND GOOSE LIMITED→ 12946600 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BACK STAGE ENGINEERING LTD→ 02471475 · est 1990 · no financials extracted | — | — | — | — | 36y | — | — |
| BAILEY AND THYME VINTAGE LTD→ 17014663 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| BAIZE & WOOL LTD→ 11506516 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2004-03-26
Jurisdictionengland-wales
Primary SIC47789 — Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)
Registered office
Wharfside
Couch Lane
Devizes
Wiltshire
SN10 1EB
Filing status
Accounts
Next due: 2026-03-31OVERDUE
Last made up to: 2024-03-31
Confirmation statement
Next due: 2027-04-09
Last: 2026-03-26
Officers (2 active · 2 resigned)
Active
ROSSITER, Philip→
Activedirector · ~66y · appointed 2004-03-26
View their other companies + combined net worth →
SECRETARIAL APPOINTMENTS LIMITED→
Resignedcorporate-nominee-secretary · appointed 2004-03-26 · resigned 2004-03-26
CORPORATE APPOINTMENTS LIMITED→
Resignedcorporate-nominee-director · appointed 2004-03-26 · resigned 2004-03-26
Click a director name to see their full track record across all companies.
Recent filings (55 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-01-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-04-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-12-22
confirmation-statement-with-updates
confirmation-statement · CS01
2019-03-28
change-person-secretary-company-with-change-date
officers · CH03
2019-01-18