ACTION OUTDOORS HOLIDAYS LIMITED
💤Zombieactive
05100204 · ltd · incorporated 2004-04-13
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£1.22M
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Tour operator activities
Sector: Administrative & support services
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 85/100. Strong seller-intent signal (68/100, director aged 56). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -53% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).
🏦
Refinance opportunity
2 live charges · 2 lenders · oldest 10.0y
30/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 10.0 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
4 officers (1 active, 4 linked, 2 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
57 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £1,220,457
Net assets shrinking
Down £229,674 YoY
Cash draining
Cash down 53% YoY
Cash YoY
-53%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£2.2m
↓ 53% YoY
Net Worth
£1.2m
↓ 16% YoY
Current Assets
£2.7m
↓ 46% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £1.22M | £1.46M |
| Current assets | £2.67M | £4.97M |
| Cash | £2.23M | £4.76M |
| Debtors | £435.7k | £206.3k |
| Net assets | £1.22M | £1.45M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2025-10-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-10-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-11-21📄change-person-director-company-with-change-dateofficers · CH01
- 2022-10-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-11-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-03-28📄mortgage-satisfy-charge-fullmortgage · MR04
- 2019-03-28🔓Charge satisfied #2
- 2018-11-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-01-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-03-28📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2017-03-28📄mortgage-satisfy-charge-fullmortgage · MR04
- 2017-03-28🔓Charge satisfied #1
- 2017-03-23🔒Charge registered #2Lender: Hiscox Insurance Company Limited
- 2016-11-07📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-05-18📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2016-05-17🔒Charge registered #1Lender: Hiscox Insurance Company LTD
- 2009-06-15➖GILLIS, Mark David resignedsecretary
- 2009-06-15➖GILLIS, Mark David resigneddirector
- 2004-04-13🏢Company incorporatedAs ACTION OUTDOORS HOLIDAYS LIMITED
- 2004-04-13➕ROBERTSON, David John appointeddirector
- 2004-04-13➕GILLIS, Mark David appointedsecretary
- 2004-04-13➕INCORPORATE SECRETARIAT LIMITED appointedcorporate-nominee-secretary
- 2004-04-13➖INCORPORATE SECRETARIAT LIMITED resignedcorporate-nominee-secretary
- 2004-04-13➕GILLIS, Mark David appointeddirector
Owner dependency
85/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 22 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
75/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 22 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 22 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David John Robertson Individual · British · DOB 02/1970 · age 56 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Leisure & entertainment · IP postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A.J. FITNESS LIMITED→ 04097324 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| AB ATHLETE MANAGEMENT LIMITED→ 14136407 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AB PT LIMITED→ 16958593 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ACD LEISURE LTD→ 09942640 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| ACHRESIS ARTS LIMITED→ 16993170 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ACSOD LTD→ 17097494 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ACT CYCLING TOURS LTD→ 08713105 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ACTIV8 FUN (PETERBOROUGH) LIMITED→ 16425663 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACTORSFIT LIMITED→ 14198299 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ADAM GEMILI LIMITED→ 08163363 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ADVENTURE FOREST GROUP LIMITED→ 05750923 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| ADVENTURE FOREST LIMITED→ 04344477 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2004-04-13
Jurisdictionengland-wales
Primary SIC79120 — Tour operator activities
Registered office
6 Langdale Close
Old Felixstowe
Suffolk
IP11 9SR
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-11-29
Last: 2025-11-15
Officers (1 active · 3 resigned)
ROBERTSON, David John→
Activedirector · ~56y · appointed 2004-04-13
View their other companies + combined net worth →
GILLIS, Mark David→
Resignedsecretary · appointed 2004-04-13 · resigned 2009-06-15
INCORPORATE SECRETARIAT LIMITED→
Resignedcorporate-nominee-secretary · appointed 2004-04-13 · resigned 2004-04-13
GILLIS, Mark David→
Resigneddirector · ~56y · appointed 2004-04-13 · resigned 2009-06-15
Click a director name to see their full track record across all companies.
Mortgages & charges
2
Total charges
0
Outstanding
0
Active lenders
Status:Lender:2 of 2 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Hiscox Insurance Company Hiscox Insurance Company Limited | A registered charge | — | 23/03/2017 | 28/03/2019 | |
| satisfied | Hiscox Insurance Company Hiscox Insurance Company LTD | A registered charge | — | 17/05/2016 | 28/03/2017 |
Recent filings (57 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-27
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-21
change-person-director-company-with-change-date
officers · CH01
2022-11-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-17
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-10-26
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-11-02
confirmation-statement-with-updates
confirmation-statement · CS01
2020-05-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-11-19