ACUMEN PROMOTIONS LIMITED
💤Zombieactive
05171079 · ltd · incorporated 2004-07-05
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£28.8k
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other retail sale not in stores, stalls or markets
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -49% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).
🏦
Refinance opportunity
2 live charges · 2 lenders · oldest 16.6y
30/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 16.6 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
10 officers (2 active, 10 linked, 3 with DOB)
76
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
78 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £28,756
Net assets shrinking
Down £10,737 YoY
Cash draining
Cash down 49% YoY
Cash YoY
-49%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£35k
↓ 49% YoY
Net Worth
£29k
↓ 27% YoY
Current Assets
£144k
↓ 6.3% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £33.6k | £47.9k |
| Current assets | £144.5k | £154.1k |
| Cash | £35.3k | £68.9k |
| Debtors | £89.7k | £62.7k |
| Net assets | £28.8k | £39.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (39 events)Click to expand
- 2025-06-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-05-08📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-04-10📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-04-05📄change-person-director-company-with-change-dateofficers · CH01
- 2024-04-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-03-21📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-05-16📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-09-29📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-08-13📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-04-21📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2020-04-21📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2020-04-02➕BAILEY, Janet Mary appointedsecretary
- 2020-04-02➖RICHARDS, Owen resignedsecretary
- 2020-04-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-04-02📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-04-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-04-02📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-04-02📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2020-04-02📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2020-04-01➕BRADBURY, Leonie appointeddirector
- 2020-04-01➕RICHARDS, Owen appointedsecretary
- 2020-03-31➖BRADBURY, Leonie resignedsecretary
- 2020-02-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-02-22➖BRADBURY, Neil David Lawrence resigneddirector
- 2017-10-01➕BRADBURY, Leonie appointedsecretary
- 2017-09-30➖BAILEY, Anthony Joseph resignedsecretary
- 2012-03-31➖HUTCHINSON, Christopher John resigneddirector
- 2010-01-15🔒Charge registered #2Lender: Hitachi Capital (UK) PLC T/a Hitachi Capital Invoice Finance
- 2009-10-16🔒Charge registered #1Lender: Hitachi Capital Invoice Finance Limited
- 2004-07-05🏢Company incorporatedAs ACUMEN PROMOTIONS LIMITED
- 2004-07-05➕BAILEY, Anthony Joseph appointedsecretary
- 2004-07-05➕HBS SECRETARIAL SERVICES LIMITED appointedcorporate-secretary
- 2004-07-05➖HBS SECRETARIAL SERVICES LIMITED resignedcorporate-secretary
- 2004-07-05➕BRADBURY, Neil David Lawrence appointeddirector
- 2004-07-05➕HUTCHINSON, Christopher John appointeddirector
- 2004-07-05➕HBS NOMINEES LIMITED appointedcorporate-director
- 2004-07-05➖HBS NOMINEES LIMITED resignedcorporate-director
- 2004-07-05➕HBS SECRETARIAL SERVICES LIMITED appointedcorporate-director
- 2004-07-05➖HBS SECRETARIAL SERVICES LIMITED resignedcorporate-director
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
55/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 22 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Leonie Bradbury Individual · British · DOB 04/1972 · age 54 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 01/04/2020 |
2 historic (ceased) PSCs
- Mrs Janet Mary Baileyceased 01/04/2020· 25-50% shares · 25-50% voting
- Mr Neil David Lawrence Bradburyceased 22/02/2020· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Retail · SP postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1962 LTD→ 06462638 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| 3D CENTRAL LTD→ 13632682 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ABACUS REPRO LIMITED→ 04971774 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ACCESSORY DEPOT (SALISBURY) LTD→ 07850610 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ADORE NAILS & BEAUTY NO.2 LIMITED→ 13513212 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALDELHEIDI'S BLUME LTD→ 13691337 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALICE'S IN WONDERLAND SALISBURY LTD→ 09533405 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ALL THE COOL STUFF EVENTS LIMITED→ 09944832 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| AMESBURY PETS LIMITED→ 11957457 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AMMYS STORE SALISBURY LIMITED→ 16276360 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AMUZIKA LTD→ 09865707 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| ANDOVER AUCTIONS (2016) LIMITED→ 07978510 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2004-07-05
Jurisdictionengland-wales
Primary SIC47990 — Other retail sale not in stores, stalls or markets
Registered office
Unit 9 Focus 303
Focus Way, Walworth Business Park
Andover
Hampshire
SP10 5NY
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-20
Last: 2026-03-06
Officers (2 active · 8 resigned)
BAILEY, Janet Mary→
Activesecretary · appointed 2020-04-02
View their other companies + combined net worth →
BRADBURY, Leonie→
Activedirector · ~54y · appointed 2020-04-01
View their other companies + combined net worth →
BAILEY, Anthony Joseph→
Resignedsecretary · appointed 2004-07-05 · resigned 2017-09-30
BRADBURY, Leonie→
Resignedsecretary · appointed 2017-10-01 · resigned 2020-03-31
RICHARDS, Owen→
Resignedsecretary · appointed 2020-04-01 · resigned 2020-04-02
HBS SECRETARIAL SERVICES LIMITED→
Resignedcorporate-secretary · appointed 2004-07-05 · resigned 2004-07-05
BRADBURY, Neil David Lawrence→
Resigneddirector · ~50y · appointed 2004-07-05 · resigned 2020-02-22
HUTCHINSON, Christopher John→
Resigneddirector · ~50y · appointed 2004-07-05 · resigned 2012-03-31
HBS NOMINEES LIMITED→
Resignedcorporate-director · appointed 2004-07-05 · resigned 2004-07-05
HBS SECRETARIAL SERVICES LIMITED→
Resignedcorporate-director · appointed 2004-07-05 · resigned 2004-07-05
Click a director name to see their full track record across all companies.
Mortgages & charges
2
Total charges
2
Outstanding
2
Active lenders
Status:Lender:2 of 2 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Hitachi Capital (UK) T/a Hitachi Capital Invoice Finance Hitachi Capital (UK) PLC T/a Hitachi Capital Invoice Finance | Debenture | 1 property | 15/01/2010 | — | |
| outstanding | Hitachi Capital Invoice Finance Hitachi Capital Invoice Finance Limited | Debenture | 1 property | 16/10/2009 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (78 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-06-03
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-05-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-14
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-04-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-05
change-person-director-company-with-change-date
officers · CH01
2024-04-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-04-05
confirmation-statement-with-updates
confirmation-statement · CS01
2023-04-12
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-03-21
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-05-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-11
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-08
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-08-13