ACCELERATION EMARKETING LIMITED
🌳Matureactive
05296852 · ltd · incorporated 2004-11-25
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
ALSO REGISTERED FOR
- 62090Other information technology service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (56/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
14 officers (2 active, 14 linked, 10 with DOB)
84
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
98 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
4
filings
- • 2 persons-with-significant-control
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (48 events)Click to expand
- 2026-01-05📄accounts-with-accounts-type-fullaccounts · AA
- 2025-12-29📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2025-12-29📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-12-31📄accounts-with-accounts-type-fullaccounts · AA
- 2024-08-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-08-12📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-08-08📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-08-08📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-08-07➕BOZEAT, Luke Burgess appointeddirector
- 2024-08-07➕STORRAR, Ryan Andrew appointeddirector
- 2024-08-07➖MULLINS, Richard resigneddirector
- 2024-08-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-08-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-05-12➖FLOWER, Edward Stephen resigneddirector
- 2024-01-31➖UYS, Christiaan Steyn resignedsecretary
- 2024-01-31➖UYS, Christiaan resigneddirector
- 2024-01-04📄change-person-director-company-with-change-dateofficers · CH01
- 2024-01-04📄change-person-director-company-with-change-dateofficers · CH01
- 2024-01-04📄change-person-director-company-with-change-dateofficers · CH01
- 2023-11-20📄accounts-with-accounts-type-fullaccounts · AA
- 2023-04-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-11📄gazette-filings-brought-up-to-dategazette · DISS40
- 2023-03-07📄gazette-notice-compulsorygazette · GAZ1
- 2023-01-03📄change-person-director-company-with-change-dateofficers · CH01
- 2022-09-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-24📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2022-05-03📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2022-04-01➕UYS, Christiaan Steyn appointedsecretary
- 2022-03-31➖JEVTIC, Nikola resignedsecretary
- 2021-03-18➕JEVTIC, Nikola appointedsecretary
- 2021-03-18➖ROETS, Michael resignedsecretary
- 2019-06-18➖PRETORIUS, Stephan resigneddirector
- 2019-06-18➖ROETS, Michael resigneddirector
- 2019-06-18➖VAN NIEKERK, Jacques resigneddirector
- 2019-06-05➖HOLTZKAMPF, Karien resigneddirector
- 2019-05-24➕MULLINS, Richard appointeddirector
- 2019-04-30➕HOLTZKAMPF, Karien appointeddirector
- 2019-04-30➕UYS, Christiaan appointeddirector
- 2013-07-31➕FLOWER, Edward Stephen appointeddirector
- 2013-07-31➖KELLER, Grant resigneddirector
- 2005-01-01➕KELLER, Grant appointeddirector
- 2004-11-25🏢Company incorporatedAs ACCELERATION EMARKETING LIMITED
- 2004-11-25➕ROETS, Michael appointedsecretary
- 2004-11-25➕INCORPORATE SECRETARIAT LIMITED appointedcorporate-nominee-secretary
- 2004-11-25➖INCORPORATE SECRETARIAT LIMITED resignedcorporate-nominee-secretary
- 2004-11-25➕PRETORIUS, Stephan appointeddirector
- 2004-11-25➕ROETS, Michael appointeddirector
- 2004-11-25➕VAN NIEKERK, Jacques appointeddirector
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
Wpp Uk Germany Holdings is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Wpp Uk Germany Holdings
Corporate parent · holds 75-100% shares
⬇
ACCELERATION EMARKETING LIMITED
This company · 05296852
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Wpp Uk Germany Holdings Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 01/09/2022 |
2 historic (ceased) PSCs
- Wpp 2323 Limitedceased 01/09/2022· 75-100% shares
- Russell Square Holdings Bvceased 22/02/2022· 75-100% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| ACT 4 SERVICES LIMITED→ 09607446 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
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| ACTIONABLE SOFTWARE LTD→ 13358508 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
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| ACXIOM LIMITED→ 01182318 · est 1974 · no financials extracted | — | — | — | — | 51y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2004-11-25
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities
Registered office
4th Floor, Rose Court
2 Southwark Bridge Road
London
SE1 9HS
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-02
Last: 2025-12-19
Officers (2 active · 12 resigned)
BOZEAT, Luke Burgess→
Activedirector · ~48y · appointed 2024-08-07
View their other companies + combined net worth →
STORRAR, Ryan Andrew→
Activedirector · ~41y · appointed 2024-08-07
View their other companies + combined net worth →
JEVTIC, Nikola→
Resignedsecretary · appointed 2021-03-18 · resigned 2022-03-31
ROETS, Michael→
Resignedsecretary · appointed 2004-11-25 · resigned 2021-03-18
UYS, Christiaan Steyn→
Resignedsecretary · appointed 2022-04-01 · resigned 2024-01-31
INCORPORATE SECRETARIAT LIMITED→
Resignedcorporate-nominee-secretary · appointed 2004-11-25 · resigned 2004-11-25
FLOWER, Edward Stephen→
Resigneddirector · ~51y · appointed 2013-07-31 · resigned 2024-05-12
HOLTZKAMPF, Karien→
Resigneddirector · ~46y · appointed 2019-04-30 · resigned 2019-06-05
KELLER, Grant→
Resigneddirector · ~59y · appointed 2005-01-01 · resigned 2013-07-31
MULLINS, Richard→
Resigneddirector · ~55y · appointed 2019-05-24 · resigned 2024-08-07
PRETORIUS, Stephan→
Resigneddirector · ~54y · appointed 2004-11-25 · resigned 2019-06-18
ROETS, Michael→
Resigneddirector · ~58y · appointed 2004-11-25 · resigned 2019-06-18
UYS, Christiaan→
Resigneddirector · ~46y · appointed 2019-04-30 · resigned 2024-01-31
VAN NIEKERK, Jacques→
Resigneddirector · ~54y · appointed 2004-11-25 · resigned 2019-06-18
Click a director name to see their full track record across all companies.
Recent filings (98 total)
accounts-with-accounts-type-full
accounts · AA
2026-01-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-29
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-12-29
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-12-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-02
accounts-with-accounts-type-full
accounts · AA
2024-12-31
termination-director-company-with-name-termination-date
officers · TM01
2024-08-19
appoint-person-director-company-with-name-date
officers · AP01
2024-08-12
appoint-person-director-company-with-name-date
officers · AP01
2024-08-08
termination-secretary-company-with-name-termination-date
officers · TM02
2024-08-08
termination-director-company-with-name-termination-date
officers · TM01
2024-08-07
termination-director-company-with-name-termination-date
officers · TM01
2024-08-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-04
change-person-director-company-with-change-date
officers · CH01
2024-01-04
change-person-director-company-with-change-date
officers · CH01
2024-01-04