ACTIVATOR BRANDS LIMITED
🌳Matureactive
05344658 · ltd · incorporated 2005-01-27
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: high (82/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
15 officers (2 active, 15 linked, 10 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
17 connected companies via shared directors
90
Filing history
85 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-04-30 | 2024-04-30 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (46 events)Click to expand
- 2025-12-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-12-16📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-12-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-12-06➕MOORE, Adam Lee appointeddirector
- 2024-12-05➖ADEGOKE, Adedotun Ademola resigneddirector
- 2024-09-13📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-12-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-10-11📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-07-28➖PIPER, Thomas James resignedsecretary
- 2022-07-28📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2021-10-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-06-01📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-07-16📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-07-01➖OLSEN, Cameron John resignedsecretary
- 2019-07-01➕PIPER, Thomas James appointedsecretary
- 2019-07-01📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2019-07-01📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2019-06-24📄change-person-director-company-with-change-dateofficers · CH01
- 2019-03-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-03-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2019-03-14➕DICK, Alastair Peter Orford appointeddirector
- 2019-03-14➖STOCKTON, Rachel Isabel Lilian resigneddirector
- 2018-05-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-01-30📄appoint-person-director-company-with-name-dateofficers · AP01
- 2016-10-14➕ADEGOKE, Adedotun Ademola appointeddirector
- 2016-10-14➖ASHLEY, Michael James Wallace resigneddirector
- 2016-10-14➖FORSEY, David Michael resigneddirector
- 2016-10-14➕STOCKTON, Rachel Isabel Lilian appointeddirector
- 2016-10-14➕STOCKTON, Rachel Isabel Lilian appointeddirector
- 2016-10-14➖STOCKTON, Rachel Isabel Lilian resigneddirector
- 2016-10-14➕STOCKTON, Rachel Isabel Lilian appointeddirector
- 2016-10-14➖STOCKTON, Rachel Isabel Lilian resigneddirector
- 2013-12-31➕ASHLEY, Michael James Wallace appointeddirector
- 2013-12-31➖MELLORS, Robert Frank resigneddirector
- 2013-12-04➕OLSEN, Cameron John appointedsecretary
- 2013-12-04➖TYLEE-BIRDSALL, Rebecca Louise resignedsecretary
- 2008-08-26➖MELLORS, Robert Frank resignedsecretary
- 2008-08-26➕TYLEE-BIRDSALL, Rebecca Louise appointedsecretary
- 2005-01-27🏢Company incorporatedAs ACTIVATOR BRANDS LIMITED
- 2005-01-27➕DIX, Margaret Ann appointedsecretary
- 2005-01-27➖DIX, Margaret Ann resignedsecretary
- 2005-01-27➕MELLORS, Robert Frank appointedsecretary
- 2005-01-27➕BRIGHTWELL, Eric Johann Frederick appointeddirector
- 2005-01-27➖BRIGHTWELL, Eric Johann Frederick resigneddirector
- 2005-01-27➕FORSEY, David Michael appointeddirector
- 2005-01-27➕MELLORS, Robert Frank appointeddirector
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
Brands Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Brands Holdings Limited
Corporate parent · holds 75-100% shares · board control
⬇
ACTIVATOR BRANDS LIMITED
This company · 05344658
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Brands Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Other · NG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 00082892 LTD→ 00082892 · est 1904 · no financials extracted | — | — | — | — | 121y | — | — |
| 00227097 LIMITED→ 00227097 · est 1928 · no financials extracted | — | — | — | — | 98y | — | — |
| 1 CALL MEDICAL ASSIST LTD→ 13023470 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 80 DOVECOTE ROAD LIMITED→ 12063359 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AARON BLACK FUNERAL DIRECTORS LIMITED→ 06449681 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| AARON SAMUEL BROOKING LTD→ 15368208 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACCOUNTING VALUE SOLUTIONS LIMITED→ 11238381 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ACKROYD PROPERTY LIMITED→ 08375874 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| ACTON LLP→ OC322739 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| ADDICTED TO DESSERTS LTD→ 13580062 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ADDISON NO. 1 LLP→ OC347970 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| ADED ENGINEERING AND TECHNOLOGIES LIMITED→ 15823155 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2005-01-27
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999
Registered office
Unit A
Brook Park East
Shirebrook
NG20 8RY
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-02-19
Last: 2026-02-05
Officers (2 active · 13 resigned)
DICK, Alastair Peter Orford→
Activedirector · ~43y · appointed 2019-03-14
View their other companies + combined net worth →
MOORE, Adam Lee→
Activedirector · ~40y · appointed 2024-12-06
View their other companies + combined net worth →
DIX, Margaret Ann→
Resignedsecretary · appointed 2005-01-27 · resigned 2005-01-27
MELLORS, Robert Frank→
Resignedsecretary · appointed 2005-01-27 · resigned 2008-08-26
OLSEN, Cameron John→
Resignedsecretary · appointed 2013-12-04 · resigned 2019-07-01
PIPER, Thomas James→
Resignedsecretary · appointed 2019-07-01 · resigned 2022-07-28
TYLEE-BIRDSALL, Rebecca Louise→
Resignedsecretary · appointed 2008-08-26 · resigned 2013-12-04
ADEGOKE, Adedotun Ademola→
Resigneddirector · ~53y · appointed 2016-10-14 · resigned 2024-12-05
ASHLEY, Michael James Wallace→
Resigneddirector · ~62y · appointed 2013-12-31 · resigned 2016-10-14
BRIGHTWELL, Eric Johann Frederick→
Resigneddirector · ~77y · appointed 2005-01-27 · resigned 2005-01-27
FORSEY, David Michael→
Resigneddirector · ~60y · appointed 2005-01-27 · resigned 2016-10-14
MELLORS, Robert Frank→
Resigneddirector · ~76y · appointed 2005-01-27 · resigned 2013-12-31
STOCKTON, Rachel Isabel Lilian→
Resigneddirector · ~56y · appointed 2016-10-14 · resigned 2019-03-14
STOCKTON, Rachel Isabel Lilian→
Resigneddirector · ~56y · appointed 2016-10-14 · resigned 2016-10-14
STOCKTON, Rachel Isabel Lilian→
Resigneddirector · ~56y · appointed 2016-10-14 · resigned 2016-10-14
Click a director name to see their full track record across all companies.
Recent filings (85 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-09
accounts-with-accounts-type-dormant
accounts · AA
2025-12-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-10
appoint-person-director-company-with-name-date
officers · AP01
2024-12-16
termination-director-company-with-name-termination-date
officers · TM01
2024-12-16
accounts-with-accounts-type-dormant
accounts · AA
2024-09-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-05
accounts-with-accounts-type-dormant
accounts · AA
2023-12-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-06
accounts-with-accounts-type-dormant
accounts · AA
2022-10-11
termination-secretary-company-with-name-termination-date
officers · TM02
2022-07-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-07
accounts-with-accounts-type-dormant
accounts · AA
2021-10-26
accounts-with-accounts-type-dormant
accounts · AA
2021-06-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-11