ACE TRAVEL (SUSSEX) LIMITED

💤Zombieactive
05351809 · ltd · incorporated 2005-02-03
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Apr 2025
Net worth
£59.4k
book net assets
Opportunity
78/100
Strong
🔔
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What this business does
Primary activity: SIC 49390
Sector: Transportation & storage
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
10 officers (2 active, 10 linked, 4 with DOB)
78
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
72 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £59,443
Net assets shrinking
Down £12,657 YoY
Cash YoY
-24%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£4k
↓ 24% YoY
Net Worth
£59k
↓ 18% YoY
Current Assets
£11k
↑ 9.0% YoY
Current Liabilities
£0£14k£29k£43k£58k£72kApr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-302024-04-30
Total assets£65.1k£80.2k
Current assets£11.3k£10.4k
Cash£3.9k£5.2k
Debtors£7.4k£5.2k
Net assets£59.4k£72.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
3
filings
  • 1 miscellaneous
  • 1 confirmation-statement
  • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (36 events)Click to expand
  1. 2026-02-23
    📄
    legacy
    miscellaneous · RP01PSC01
  2. 2026-02-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-11-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-12-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-01-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-10-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2022-10-03
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  8. 2022-10-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  9. 2022-10-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2022-10-03
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  11. 2022-09-29
    JOHNSON, Clare Justine appointed
    secretary
  12. 2022-09-29
    WILLIAMS, Brian Thomas appointed
    director
  13. 2022-09-29
    WILLIAMS, Brian Thomas resigned
    secretary
  14. 2022-09-29
    JOHNSON, Clare Justine resigned
    director
  15. 2021-10-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2020-09-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2019-12-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2018-12-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  19. 2018-11-14
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  20. 2018-11-14
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  21. 2018-11-14
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  22. 2018-11-13
    JOHNSON, Clare resigned
    secretary
  23. 2018-11-13
    WILLIAMS, Brian Thomas appointed
    secretary
  24. 2018-11-13
    JOHNSON, Clare Justine appointed
    director
  25. 2018-11-13
    WILLIAMS, Brian Thomas resigned
    director
  26. 2017-04-21
    JOHNSON, Clare appointed
    secretary
  27. 2017-04-21
    PP SECRETARIES LIMITED resigned
    corporate-secretary
  28. 2007-02-15
    PP SECRETARIES LIMITED appointed
    corporate-secretary
  29. 2006-07-17
    JOHNSON, Clare Justine resigned
    secretary
  30. 2005-02-03
    🏢
    Company incorporated
    As ACE TRAVEL (SUSSEX) LIMITED
  31. 2005-02-03
    DWYER, Daniel John appointed
    secretary
  32. 2005-02-03
    DWYER, Daniel John resigned
    secretary
  33. 2005-02-03
    JOHNSON, Clare Justine appointed
    secretary
  34. 2005-02-03
    DWYER, Daniel James appointed
    director
  35. 2005-02-03
    DWYER, Daniel James resigned
    director
  36. 2005-02-03
    WILLIAMS, Brian Thomas appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 58 — approaching natural succession window.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondaryStable-but-static management: Company is 21 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Brian Thomas Williams
Individual · British · DOB 01/1968 · age 58
2550%
25–50%25-50% shares · 25-50% voting06/04/2016
Ms Clare Justine Johnson
Individual · British · DOB 02/1972 · age 54
2550%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2005-02-03
Jurisdictionengland-wales
Primary SIC49390 — SIC 49390

Registered office

Cornelius House
178-180 Church Road
Hove
East Sussex
BN3 2DJ

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-02-17
Last: 2026-02-03

Officers (2 active · 8 resigned)

JOHNSON, Clare Justine
secretary · appointed 2022-09-29
View their other companies + combined net worth →
Active
WILLIAMS, Brian Thomas
director · ~58y · appointed 2022-09-29
View their other companies + combined net worth →
Active
DWYER, Daniel John
secretary · appointed 2005-02-03 · resigned 2005-02-03
Resigned
JOHNSON, Clare
secretary · appointed 2017-04-21 · resigned 2018-11-13
Resigned
JOHNSON, Clare Justine
secretary · appointed 2005-02-03 · resigned 2006-07-17
Resigned
WILLIAMS, Brian Thomas
secretary · appointed 2018-11-13 · resigned 2022-09-29
Resigned
PP SECRETARIES LIMITED
corporate-secretary · appointed 2007-02-15 · resigned 2017-04-21
Resigned
DWYER, Daniel James
director · ~51y · appointed 2005-02-03 · resigned 2005-02-03
Resigned
JOHNSON, Clare Justine
director · ~54y · appointed 2018-11-13 · resigned 2022-09-29
Resigned
WILLIAMS, Brian Thomas
director · ~58y · appointed 2005-02-03 · resigned 2018-11-13
Resigned

Click a director name to see their full track record across all companies.

Recent filings (72 total)

legacy
miscellaneous · RP01PSC01
2026-02-23
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-28
appoint-person-secretary-company-with-name-date
officers · AP03
2022-10-03
appoint-person-director-company-with-name-date
officers · AP01
2022-10-03
termination-director-company-with-name-termination-date
officers · TM01
2022-10-03
termination-secretary-company-with-name-termination-date
officers · TM02
2022-10-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-03