CHOICEBET LIMITED
🌳Matureactive
05383765 · ltd · incorporated 2005-03-07
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Non-trading company
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: dormant / non-trading with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
21 officers (3 active, 21 linked, 11 with DOB)
80
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
20 connected companies via shared directors
90
Filing history
113 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
2
filings
- • 1 accounts
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (58 events)Click to expand
- 2026-05-16📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-04-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-11-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-11-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-11-13📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-11-13📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-11-11➕DAVISON, Andrew appointeddirector
- 2024-11-11➕HADDOW, Sara Kiew appointeddirector
- 2024-11-11➖SMITH, Stuart John resigneddirector
- 2024-11-11➖SUTTERS, Charles Alexander resigneddirector
- 2024-09-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-10-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-10-05📄change-corporate-secretary-company-with-change-dateofficers · CH04
- 2023-07-04📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-06-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-04-13📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-11-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-11-02📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-10-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-09-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-12-18📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-11-28📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2019-11-21➕LADBROKES CORAL CORPORATE SECRETARIES LIMITED appointedcorporate-secretary
- 2019-11-21➖ARSENIĆ, Sonja resignedsecretary
- 2019-08-08➕ARSENIĆ, Sonja appointedsecretary
- 2019-08-08➖LADBROKES CORAL CORPORATE SECRETARIES LIMITED resignedcorporate-secretary
- 2019-08-08➖LADBROKES CORAL CORPORATE DIRECTOR LIMITED resignedcorporate-director
- 2018-08-09➕SMITH, Stuart John appointeddirector
- 2018-08-09➕SUTTERS, Charles Alexander appointeddirector
- 2018-06-28➖CAMMIDGE, Cassandra Alice, Cassandra'S Company Secretarial Services resigneddirector
- 2018-06-04➖BEARDSELL, Lindsay Claire resigneddirector
- 2018-04-16➕CAMMIDGE, Cassandra Alice, Cassandra'S Company Secretarial Services appointeddirector
- 2018-04-16➖MASON, Geoffrey Keith Howard resigneddirector
- 2017-07-18➖CHAMBERS, Mark Russell resigneddirector
- 2017-07-18➕MASON, Geoffrey Keith Howard appointeddirector
- 2017-07-18➖GALA CORAL NOMINEES LIMITED resignedcorporate-director
- 2017-07-18➖GALA CORAL PROPERTIES LIMITED resignedcorporate-director
- 2017-07-18➕LADBROKES CORAL CORPORATE DIRECTOR LIMITED appointedcorporate-director
- 2017-05-18➖GALA CORAL SECRETARIES LIMITED resignedcorporate-secretary
- 2017-05-18➕LADBROKES CORAL CORPORATE SECRETARIES LIMITED appointedcorporate-secretary
- 2017-03-31➕BEARDSELL, Lindsay Claire appointeddirector
- 2017-03-31➖WILLITS, Harry Andrew resigneddirector
- 2014-12-10➕GALA CORAL PROPERTIES LIMITED appointedcorporate-director
- 2014-08-31➖HEAD, Julian George Norman resigneddirector
- 2014-08-31➖HEAD, Susan Claire resigneddirector
- 2013-12-12➖HEAD, Susan Claire resignedsecretary
- 2013-12-12➕GALA CORAL SECRETARIES LIMITED appointedcorporate-secretary
- 2013-12-12➕CHAMBERS, Mark Russell appointeddirector
- 2013-12-12➕WILLITS, Harry Andrew appointeddirector
- 2013-12-12➕GALA CORAL NOMINEES LIMITED appointedcorporate-director
Showing most recent 50 of 58 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
Ce Acquisition 1 Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Ce Acquisition 1 Limited
Corporate parent · holds 75-100% shares · board control
⬇
CHOICEBET LIMITED
This company · 05383765
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ce Acquisition 1 Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 07/10/2022 |
1 historic (ceased) PSC
- Coral Racing Ltdceased 07/10/2022· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Holding company · E postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 16 CLARENDON ROAD MANAGEMENT COMPANY LIMITED→ 06788577 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| 16 CLAUDE ROAD FREEHOLD COMPANY LIMITED→ 15914586 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 16 MUSGROVE ROAD LIMITED→ 07665761 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| 160 MANOR ROAD (CHIGWELL) MANAGEMENT COMPANY LIMITED→ 13292290 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 161 AMHURST ROAD LIMITED→ 04298952 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| 166 WALLWOOD ROAD MANAGEMENT COMPANY LIMITED→ 03816613 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| 168 GRAHAM ROAD LTD→ 11784706 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| 17 CARNARVON ROAD LIMITED→ 07557824 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| 17 HOLDING GROUP LTD→ 16796937 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 17 MABLEY STREET LIMITED→ 14667773 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 17 TEESDALE ROAD (MANAGEMENT COMPANY) LIMITED→ 09341377 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| 17-21 AINSLEY STREET LIMITED→ 16597973 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2005-03-07
Jurisdictionengland-wales
Primary SIC74990 — Non-trading company
Registered office
7th Floor, One Stratford Place
Westfield Stratford City, Montfichet Road
London
E20 1EJ
United Kingdom
Filing status
Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2027-04-04
Last: 2026-03-21
Officers (3 active · 18 resigned)
LADBROKES CORAL CORPORATE SECRETARIES LIMITED→
Activecorporate-secretary · appointed 2019-11-21
View their other companies + combined net worth →
DAVISON, Andrew→
Activedirector · ~46y · appointed 2024-11-11
View their other companies + combined net worth →
HADDOW, Sara Kiew→
Activedirector · ~47y · appointed 2024-11-11
View their other companies + combined net worth →
ARSENIĆ, Sonja→
Resignedsecretary · appointed 2019-08-08 · resigned 2019-11-21
HEAD, Susan Claire→
Resignedsecretary · appointed 2005-03-07 · resigned 2013-12-12
GALA CORAL SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2013-12-12 · resigned 2017-05-18
LADBROKES CORAL CORPORATE SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2017-05-18 · resigned 2019-08-08
M W DOUGLAS & COMPANY LIMITED→
Resignedcorporate-nominee-secretary · appointed 2005-03-07 · resigned 2005-03-07
BEARDSELL, Lindsay Claire→
Resigneddirector · ~50y · appointed 2017-03-31 · resigned 2018-06-04
CAMMIDGE, Cassandra Alice, Cassandra'S Company Secretarial Services→
Resigneddirector · ~35y · appointed 2018-04-16 · resigned 2018-06-28
CHAMBERS, Mark Russell→
Resigneddirector · ~54y · appointed 2013-12-12 · resigned 2017-07-18
HEAD, Julian George Norman→
Resigneddirector · ~64y · appointed 2005-03-07 · resigned 2014-08-31
HEAD, Susan Claire→
Resigneddirector · ~60y · appointed 2005-03-07 · resigned 2014-08-31
MASON, Geoffrey Keith Howard→
Resigneddirector · ~72y · appointed 2017-07-18 · resigned 2018-04-16
SMITH, Stuart John→
Resigneddirector · ~45y · appointed 2018-08-09 · resigned 2024-11-11
SUTTERS, Charles Alexander→
Resigneddirector · ~46y · appointed 2018-08-09 · resigned 2024-11-11
WILLITS, Harry Andrew→
Resigneddirector · ~62y · appointed 2013-12-12 · resigned 2017-03-31
DOUGLAS NOMINEES LIMITED→
Resignedcorporate-nominee-director · appointed 2005-03-07 · resigned 2005-03-07
GALA CORAL NOMINEES LIMITED→
Resignedcorporate-director · appointed 2013-12-12 · resigned 2017-07-18
GALA CORAL PROPERTIES LIMITED→
Resignedcorporate-director · appointed 2014-12-10 · resigned 2017-07-18
Click a director name to see their full track record across all companies.
Recent filings (113 total)
accounts-with-accounts-type-dormant
accounts · AA
2026-05-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-01
accounts-with-accounts-type-dormant
accounts · AA
2025-04-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-28
appoint-person-director-company-with-name-date
officers · AP01
2024-11-13
appoint-person-director-company-with-name-date
officers · AP01
2024-11-13
termination-director-company-with-name-termination-date
officers · TM01
2024-11-13
termination-director-company-with-name-termination-date
officers · TM01
2024-11-13
accounts-with-accounts-type-dormant
accounts · AA
2024-09-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2023-10-12
change-corporate-secretary-company-with-change-date
officers · CH04
2023-10-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-07-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-06-29
accounts-with-accounts-type-dormant
accounts · AA
2023-04-13