1ST CHOICE INFLATABLES LIMITED

💤Zombieactive
05457212 · ltd · incorporated 2005-05-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Renting and leasing of recreational and sports goods
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: active trading company with exceptional profile and bankable structure.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 59). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (2 active, 6 linked, 2 with DOB)
77
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
53 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Sept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-09-302024-09-30
Average employees101300

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2026-03-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-02-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-03-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-03-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-05-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-05-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2020-03-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2019-03-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2018-04-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2017-05-19
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2017-03-30
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2016-05-23
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2016-03-31
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-06-02
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-05-05
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2014-11-10
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  17. 2009-10-03
    ➕
    MEASOR, Victoria appointed
    secretary
  18. 2009-10-03
    ➖
    MEASOR, Jacqueline resigned
    secretary
  19. 2007-09-25
    ➕
    MEASOR, Jacqueline appointed
    secretary
  20. 2007-09-25
    ➖
    MEASOR, Russell Mark resigned
    secretary
  21. 2007-09-25
    ➖
    MEASOR, Sandra Elizabeth resigned
    director
  22. 2005-05-19
    🏢
    Company incorporated
    As 1ST CHOICE INFLATABLES LIMITED
  23. 2005-05-19
    ➕
    MEASOR, Russell Mark appointed
    director
  24. 2005-05-19
    ➕
    DRAPER, Wendy Julia appointed
    secretary
  25. 2005-05-19
    ➖
    DRAPER, Wendy Julia resigned
    secretary
  26. 2005-05-19
    ➕
    MEASOR, Russell Mark appointed
    secretary
  27. 2005-05-19
    ➕
    MEASOR, Sandra Elizabeth appointed
    director

Owner dependency

93/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 21 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 59 — approaching natural succession window.

Succession & seller-readiness

85/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 21 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 21 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Russell Mark Measor
Individual · British · DOB 08/1967 · age 59
75–100%
—board control75-100% shares · board control06/04/2016
Mrs Victoria Measor
Individual · British · DOB 07/1969 · age 57
75–100%
—board control75-100% shares · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2005-05-19
Jurisdictionengland-wales
Primary SIC77210 — Renting and leasing of recreational and sports goods

Registered office

4 Bloors Lane
Rainham
Gillingham
Kent
ME8 7EG

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-06-02
Last: 2025-05-19

Officers (2 active · 4 resigned)

MEASOR, Victoria→
secretary · appointed 2009-10-03
View their other companies + combined net worth →
Active
MEASOR, Russell Mark→
director · ~59y · appointed 2005-05-19
View their other companies + combined net worth →
Active
DRAPER, Wendy Julia→
secretary · appointed 2005-05-19 · resigned 2005-05-19
Resigned
MEASOR, Jacqueline→
secretary · appointed 2007-09-25 · resigned 2009-10-03
Resigned
MEASOR, Russell Mark→
secretary · appointed 2005-05-19 · resigned 2007-09-25
Resigned
MEASOR, Sandra Elizabeth→
director · ~63y · appointed 2005-05-19 · resigned 2007-09-25
Resigned

Click a director name to see their full track record across all companies.

Recent filings (53 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-03-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-05-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-05-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-03-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-05-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-03-06