ACE GOLF BALLS LIMITED

💤Zombieactive
05457479 · ltd · incorporated 2005-05-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
—
book net assets
Opportunity
77/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 85/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

🏦

Refinance opportunity

1 live charge · oldest 12.8y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 12.8 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
6 officers (2 active, 6 linked, 2 with DOB)
77
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
62 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0May 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-05-312024-05-31
Average employees3200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 confirmation-statement
Last 90 days
2
filings
  • • 1 confirmation-statement
  • • 1 mortgage
Last 180 days
3
filings
  • • 1 confirmation-statement
  • • 1 mortgage
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
  1. 2026-03-11
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  2. 2026-03-11
    🔓
    Charge satisfied #1
  3. 2025-12-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2025-02-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-05-31
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-05-31
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  7. 2024-02-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2023-02-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2023-02-27
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2023-02-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2023-02-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2021-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2021-08-23
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  14. 2021-08-19
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  15. 2021-02-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2020-01-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2019-01-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2013-07-31
    🔒
    Charge registered #1
    Lender: Santander UK PLC (As Security Trustee)
  19. 2005-09-30
    ➕
    MANSFIELD, Victoria Ann appointed
    secretary
  20. 2005-09-30
    ➖
    MANSFIELD, Simon resigned
    secretary
  21. 2005-09-30
    ➖
    FRENCH, Terry resigned
    director
  22. 2005-06-07
    ➕
    MANSFIELD, Simon appointed
    director
  23. 2005-06-07
    ➕
    MANSFIELD, Simon appointed
    secretary
  24. 2005-06-07
    ➕
    FRENCH, Terry appointed
    director
  25. 2005-05-20
    ➖
    ENERGIZE SECRETARY LIMITED resigned
    corporate-secretary
  26. 2005-05-20
    ➖
    ENERGIZE DIRECTOR LIMITED resigned
    corporate-director
  27. 2005-05-19
    🏢
    Company incorporated
    As ACE GOLF BALLS LIMITED
  28. 2005-05-19
    ➕
    ENERGIZE SECRETARY LIMITED appointed
    corporate-secretary
  29. 2005-05-19
    ➕
    ENERGIZE DIRECTOR LIMITED appointed
    corporate-director

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 21 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

75/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 21 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 21 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Simon Mansfield
Individual · British · DOB 07/1976 · age 50
25–50%
—25-50% shares06/04/2016
1 historic (ceased) PSC
  • Mrs Victoria Ann Mansfieldceased 01/05/2020· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Retail · SN postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
1932 OXFORD LTD→
14256968 · est 2022 · no financials extracted
————3y——
64 NORTH LTD→
13532669 · est 2021 · no financials extracted
————4y——
7MOBILESERVICES LTD→
13395033 · est 2021 · no financials extracted
————4y——
A AND J (GB) LTD→
08512757 · est 2013 · no financials extracted
————12y——
A&H ONLINE DISTRIBUTORS LTD→
15686684 · est 2024 · no financials extracted
————1y——
A3 NOVA LIMITED→
16746965 · est 2025 · no financials extracted
———————
ABACA HOLDINGS LTD→
14871287 · est 2023 · no financials extracted
————2y——
ABBEY NEWS LTD→
11367212 · est 2018 · no financials extracted
————7y——
ABSOLUTE POWER TOOLS LTD→
06661883 · est 2008 · no financials extracted
————17y——
ABSORBENT MINDS LTD→
05308613 · est 2004 · no financials extracted
————21y——
ACHERON LTD→
16300186 · est 2025 · no financials extracted
————1y——
AD USED PARTS SALE LTD→
15948290 · est 2024 · no financials extracted
————1y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2005-05-19
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

13 The Green
Marlborough
Wiltshire
SN8 1AL
United Kingdom

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-05-21
Last: 2026-05-07

Officers (2 active · 4 resigned)

MANSFIELD, Victoria Ann→
secretary · appointed 2005-09-30
View their other companies + combined net worth →
Active
MANSFIELD, Simon→
director · ~50y · appointed 2005-06-07
View their other companies + combined net worth →
Active
MANSFIELD, Simon→
secretary · appointed 2005-06-07 · resigned 2005-09-30
Resigned
ENERGIZE SECRETARY LIMITED→
corporate-secretary · appointed 2005-05-19 · resigned 2005-05-20
Resigned
FRENCH, Terry→
director · ~51y · appointed 2005-06-07 · resigned 2005-09-30
Resigned
ENERGIZE DIRECTOR LIMITED→
corporate-director · appointed 2005-05-19 · resigned 2005-05-20
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
0
Outstanding
0
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
satisfied
Santander
Santander UK PLC (As Security Trustee)
A registered charge1 property31/07/201311/03/2026

Recent filings (62 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-07
mortgage-satisfy-charge-full
mortgage · MR04
2026-03-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-31
change-person-director-company-with-change-date
officers · CH01
2024-05-31
change-person-secretary-company-with-change-date
officers · CH03
2024-05-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-28
change-person-director-company-with-change-date
officers · CH01
2023-02-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-02-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-02-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-06