ABOUT IT LIMITED
- · Thesis: well-run, low negotiation leverage
No material changes in the last 30 days.
No snapshot from 90 days ago — start tracking from today.
No snapshot from 180 days ago — start tracking from today.
Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -49% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £75.6k | £54.6k |
| Current assets | £114.1k | £116.5k |
| Cash | £46.1k | £90.8k |
| Debtors | £68.0k | £25.7k |
| Net assets | £63.1k | £32.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (27 events)Click to expand
- 2025-12-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-10-07📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2024-10-18📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-18📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-10-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-12📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-06-01➕JEFFREY, Jessica Ann appointeddirector
- 2021-12-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-30📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2021-04-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-12-28📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2020-10-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2019-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2010-08-01➕JEFFREY, Jessica Ann appointedsecretary
- 2010-07-31➖JEFFREY, Colin resignedsecretary
- 2005-09-12🏢Company incorporatedAs ABOUT IT LIMITED
- 2005-09-12➕JEFFREY, Stuart Edward appointeddirector
- 2005-09-12➕JEFFREY, Colin appointedsecretary
- 2005-09-12➕EAC (SECRETARIES) LIMITED appointedcorporate-nominee-secretary
- 2005-09-12➖EAC (SECRETARIES) LIMITED resignedcorporate-nominee-secretary
- 2005-09-12➕EAC (DIRECTORS) LIMITED appointedcorporate-nominee-director
- 2005-09-12➖EAC (DIRECTORS) LIMITED resignedcorporate-nominee-director
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 21 years — deep operational knowledge concentrated in one person.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 21 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 21 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Stuart Edward Jeffrey Individual · British · DOB 01/1982 · age 44 | 50–75% | — | 50-75% shares | 11/09/2016 |
Mrs Jessica Ann Jeffrey Individual · British · DOB 05/1986 · age 40 | 25–50% | — | 25-50% shares | 01/10/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 3 resigned)
Click a director name to see their full track record across all companies.