ASHGROVE SALES AND MARKETING LIMITED

🌳Matureactive
05560403 · ltd · incorporated 2005-09-12
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£-22.7k
book net assets
Opportunity
80/100
Exceptional
🔔
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What this business does
Primary activity: Other retail sale not in stores, stalls or markets
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 73). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (2 active, 5 linked, 2 with DOB)
78
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
57 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £22,710

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£23k
~ YoY
Current Assets
—
Current Liabilities
—
-£23k-£23k-£23k-£23k-£23k-£23kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Total assets£-22.7k£-22.7k
Net assets£-22.7k£-22.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-11-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-11-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-12-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-10-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2022-12-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-12-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-03-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2019-12-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2018-12-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2017-12-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2016-12-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2015-12-29
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2015-10-08
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2014-12-22
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2014-09-30
    ➕
    BRIMBLECOMBE, Paul appointed
    director
  16. 2012-05-01
    ➖
    REES, Peter resigned
    secretary
  17. 2005-12-08
    ➖
    CROFT NOMINEES LIMITED resigned
    corporate-nominee-director
  18. 2005-11-29
    ➕
    DAVIS, Andrew Philip John appointed
    director
  19. 2005-11-29
    ➕
    REES, Peter appointed
    secretary
  20. 2005-11-29
    ➖
    BEACH SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  21. 2005-09-12
    🏢
    Company incorporated
    As ASHGROVE SALES AND MARKETING LIMITED
  22. 2005-09-12
    ➕
    BEACH SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  23. 2005-09-12
    ➕
    CROFT NOMINEES LIMITED appointed
    corporate-nominee-director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 21 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 73 — succession pressure is live.

Succession & seller-readiness

96/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 73 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 21 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 21 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Andrew Philip John Davis
Individual · British · DOB 06/1953 · age 73
75–100%
—sig. influence75-100% shares · significant influence11/09/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2005-09-12
Jurisdictionengland-wales
Primary SIC47990 — Other retail sale not in stores, stalls or markets

Registered office

2 Bridge Farm Offices
Harberton
Totnes
Devon
TQ9 7PP

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-10-29
Last: 2025-10-15

Officers (2 active · 3 resigned)

BRIMBLECOMBE, Paul→
director · ~60y · appointed 2014-09-30
View their other companies + combined net worth →
Active
DAVIS, Andrew Philip John→
director · ~73y · appointed 2005-11-29
View their other companies + combined net worth →
Active
REES, Peter→
secretary · appointed 2005-11-29 · resigned 2012-05-01
Resigned
BEACH SECRETARIES LIMITED→
corporate-nominee-secretary · appointed 2005-09-12 · resigned 2005-11-29
Resigned
CROFT NOMINEES LIMITED→
corporate-nominee-director · appointed 2005-09-12 · resigned 2005-12-08
Resigned

Click a director name to see their full track record across all companies.

Recent filings (57 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-10
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-13
change-person-director-company-with-change-date
officers · CH01
2023-10-22
confirmation-statement-with-updates
confirmation-statement · CS01
2023-10-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-07
accounts-with-accounts-type-micro-entity
accounts · AA
2019-12-17