ADVANCE SALES SERVICES UK LIMITED
🌳Matureactive
05578403 · ltd · incorporated 2005-09-29
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueActive trading company with a 69-year-old founder — textbook succession opportunity.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 69). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 6 total, 6 with control declared
90
Director network
Network not yet resolved
30
Filing history
68 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Average employees | 200 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
4
filings
- • 3 persons-with-significant-control
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2026-02-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-01-30📄change-person-director-company-with-change-dateofficers · CH01
- 2026-01-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-01-30📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-01-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-05📄change-person-director-company-with-change-dateofficers · CH01
- 2024-01-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-10-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-10-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-14📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-04-14📄change-person-director-company-with-change-dateofficers · CH01
- 2022-12-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-10-26📄change-person-director-company-with-change-dateofficers · CH01
- 2021-10-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-01-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-01-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2011-03-03➕KERSLEY, Peter James appointeddirector
- 2005-09-29🏢Company incorporatedAs ADVANCE SALES SERVICES UK LIMITED
- 2005-09-29➕KERSLEY, Zena Rebecca, Lady appointedsecretary
- 2005-09-29➕KERSLEY, John Peter Albert, Lord appointeddirector
Owner dependency
91/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 21 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 69 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
86/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 21 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 21 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Peter James Kersley Individual · British · DOB 07/1985 · age 41 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/10/2025 |
Lord John Peter Albert Kersley Individual · British · DOB 10/1957 · age 69 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/04/2016 |
4 historic (ceased) PSCs
- Mr Peter James Kersleyceased 01/04/2023· 25-50% voting
- Mr Kris Moyseceased 01/10/2025· 25-50% shares
- Lady Zena Rebecca Kersleyceased 30/09/2022· 50-75% shares
- Mr Peter James Kersleyceased 01/10/2019· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Trade services · PO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A FROST DESIGN LIMITED→ 10251421 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| A H RAHMANI LTD→ 08835827 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| A. F. COOPER 1962 LTD→ 16546276 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| A.I.M.S. PRECISION LTD.→ 03245242 · est 1996 · no financials extracted | — | — | — | — | 29y | — | — |
| ACE CATERING ENGINEERS LTD→ 04842114 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ACEI POOLS LIMITED→ 16949968 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ACETHETIC LTD→ 12041877 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ACRE LAWN TURF LIMITED→ 10881714 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ADELTA PLUMBING & HEATING LTD→ 10781334 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ADVANCED SEATING SOLUTIONS LTD→ 10303273 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ADZEE LIMITED→ 12231151 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AEGIS AERIAL SECURITY LTD→ 16941932 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2005-09-29
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
93 Aldwick Road
Bognor Regis
West Sussex
PO21 2NX
Filing status
Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-10-13
Last: 2025-09-29
Officers (3 active · 0 resigned)
KERSLEY, Zena Rebecca, Lady→
Activesecretary · appointed 2005-09-29
View their other companies + combined net worth →
KERSLEY, John Peter Albert, Lord→
Activedirector · ~69y · appointed 2005-09-29
View their other companies + combined net worth →
KERSLEY, Peter James→
Activedirector · ~41y · appointed 2011-03-03
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (68 total)
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-02
change-person-director-company-with-change-date
officers · CH01
2026-01-30
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-01-30
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-01-30
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-15
confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-29
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-08
confirmation-statement-with-updates
confirmation-statement · CS01
2024-09-30
change-person-director-company-with-change-date
officers · CH01
2024-08-05
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-22
confirmation-statement-with-updates
confirmation-statement · CS01
2023-10-02
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-10-02
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-10-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-10-02
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-04-14