GROUP DIRECT MARKETING LIMITED
🌳Matureactive
05602909 · ltd · incorporated 2005-10-25
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 77/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 4 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (63/100).
🏦
Refinance opportunity
4 live charges · 4 lenders · oldest 17.6y
35/100
too messy
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 17.6 years old — likely at or near maturity.
- · 4 lenders named — inter-creditor friction likely.
- · Legal-friction score 30/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
4 charges (4/4 with lender, 4/4 with type)
90
Directors & officers
25 officers (3 active, 25 linked, 19 with DOB)
85
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
14 connected companies via shared directors
87
Filing history
136 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
1
filing
- • 1 officers
Last 90 days
1
filing
- • 1 officers
Last 180 days
2
filings
- • 1 officers
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (76 events)Click to expand
- 2026-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-09-19📄legacyother · AGREEMENT2
- 2025-09-19📄legacyother · GUARANTEE2
- 2024-09-25📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-05-20📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-12-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-11-22📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2023-11-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-11-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-11-20➖BARBER, Keith John resigneddirector
- 2023-11-13➕PAYNE, Christopher James appointeddirector
- 2023-11-13➕SMITH, Stephen appointeddirector
- 2023-11-13➖BRITTAIN, Michael Richard resigneddirector
- 2023-09-29📄legacyaccounts · PARENT_ACC
- 2023-09-29📄legacyother · GUARANTEE2
- 2023-09-29📄legacyother · AGREEMENT2
- 2023-03-29📄accounts-with-accounts-type-fullaccounts · AA
- 2022-04-19📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-10-06📄accounts-with-accounts-type-fullaccounts · AA
- 2021-06-25➕PAYNE, Christopher James appointedsecretary
- 2021-06-25➖TIPPETTS, Susan resignedsecretary
- 2021-06-25📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2021-06-25📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2021-04-30📄mortgage-satisfy-charge-fullmortgage · MR04
- 2021-04-30🔓Charge satisfied #4
- 2021-04-23📄termination-director-companyofficers · TM01
- 2021-04-12➕BARBER, Keith John appointeddirector
- 2021-04-12➖BEAVEN, Richard Labassee resigneddirector
- 2021-04-12➕BRITTAIN, Michael Richard appointeddirector
- 2021-04-12➖HENRY, John Derek resigneddirector
- 2021-04-12➖MCCAFFERTY, Brendan Eamon resigneddirector
- 2021-04-12➖SLADE, William James resigneddirector
- 2020-07-23🔒Charge registered #4Lender: Tc Loans (Cbils) Limited Acting as the Security Trustee of the Secured Parties
- 2019-10-01➕TIPPETTS, Susan appointedsecretary
- 2019-10-01➕HENRY, John Derek appointeddirector
- 2019-10-01➕SLADE, William James appointeddirector
- 2019-08-16➖BENCE, Russell James resigneddirector
- 2019-06-11🔓Charge satisfied #3
- 2019-04-29➕BEAVEN, Richard Labassee appointeddirector
- 2019-04-29➖SUTHERLAND, Ian Ronald resigneddirector
- 2018-12-31➖SWEENEY, David Keith resigneddirector
- 2018-08-20➖CLIFF, Mark resigneddirector
- 2018-08-20➕MCCAFFERTY, Brendan Eamon appointeddirector
- 2016-12-31➖FAIRHURST, James Richard resigneddirector
- 2016-05-10➕BENCE, Russell James appointeddirector
- 2016-02-16➕SWEENEY, David Keith appointeddirector
- 2016-01-27➖O'CONNOR, Desmond Joseph resigneddirector
- 2016-01-22➖JOHNSTON, Graham Hamilton resignedsecretary
- 2015-10-01➕CLIFF, Mark appointeddirector
Showing most recent 50 of 76 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Brightside Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Brightside Group Limited
Corporate parent · holds 75-100% shares
⬇
GROUP DIRECT MARKETING LIMITED
This company · 05602909
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Brightside Group Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting · firm interest | 06/04/2016 |
2 historic (ceased) PSCs
- Markerstudy Holdings Limitedceased 19/04/2022· significant influence
- Anacap Financial Partners Llpceased 12/04/2021· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · TN postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1066 FIRE & SECURITY LIMITED→ 05324178 · est 2005 · no financials extracted | — | — | — | — | 21y | — | — |
| 1066 POOLS LIMITED→ 06729564 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| 11 MILWARD ROAD FREEHOLDERS LIMITED→ 10845608 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| 14 CAMBRIDGE GARDENS MANAGEMENT COMPANY LIMITED→ 04196997 · est 2001 · no financials extracted | — | — | — | — | 25y | — | — |
| 14SWORDS LTD→ 16291784 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 2 PRIORY HOUSES LTD→ 10717503 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 24-7 STELLER PACKING LIMITED→ 10938196 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| 24JS NUTRITION LIMITED→ 12956194 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 2OBS PROPERTY LIMITED→ 02704249 · est 1992 · no financials extracted | — | — | — | — | 34y | — | — |
| 355 LIMITED→ 10603184 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 360 FOSTERING CONSULTANCY LIMITED→ 10219398 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 3RD AVE. PROPERTIES LIMITED→ 09844817 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2005-10-25
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
Markerstudy House 45 Westerham Road
Bessels Green
Sevenoaks
Kent
TN13 2OB
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-22
Last: 2026-01-08
Officers (3 active · 22 resigned)
PAYNE, Christopher James→
Activesecretary · appointed 2021-06-25
View their other companies + combined net worth →
PAYNE, Christopher James→
Activedirector · ~47y · appointed 2023-11-13
View their other companies + combined net worth →
SMITH, Stephen→
Activedirector · ~50y · appointed 2023-11-13
View their other companies + combined net worth →
HERRMANN, David→
Resignedsecretary · appointed 2009-06-01 · resigned 2014-06-16
JOHNSTON, Graham Hamilton→
Resignedsecretary · appointed 2014-07-21 · resigned 2016-01-22
TIPPETTS, Susan→
Resignedsecretary · appointed 2019-10-01 · resigned 2021-06-25
JORDAN COMPANY SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2005-10-25 · resigned 2009-06-01
SWIFT INCORPORATIONS LIMITED→
Resignedcorporate-nominee-secretary · appointed 2005-10-25 · resigned 2005-10-25
BARBER, Keith John→
Resigneddirector · ~52y · appointed 2021-04-12 · resigned 2023-11-20
BEAVEN, Richard Labassee→
Resigneddirector · ~65y · appointed 2019-04-29 · resigned 2021-04-12
BENCE, Russell James→
Resigneddirector · ~53y · appointed 2016-05-10 · resigned 2019-08-16
BRITTAIN, Michael Richard→
Resigneddirector · ~51y · appointed 2021-04-12 · resigned 2023-11-13
CHASE GARDENER, Paul Simon→
Resigneddirector · ~72y · appointed 2005-10-25 · resigned 2014-11-05
CLIFF, Mark→
Resigneddirector · ~65y · appointed 2015-10-01 · resigned 2018-08-20
FAIRHURST, James Richard→
Resigneddirector · ~52y · appointed 2015-10-01 · resigned 2016-12-31
GANNON, John William→
Resigneddirector · ~64y · appointed 2005-10-25 · resigned 2013-05-01
HENRY, John Derek→
Resigneddirector · ~52y · appointed 2019-10-01 · resigned 2021-04-12
HOLMAN, Martyn John→
Resigneddirector · ~66y · appointed 2013-03-25 · resigned 2013-12-31
MCCAFFERTY, Brendan Eamon→
Resigneddirector · ~59y · appointed 2018-08-20 · resigned 2021-04-12
O'CONNOR, Desmond Joseph→
Resigneddirector · ~55y · appointed 2015-02-24 · resigned 2016-01-27
Click a director name to see their full track record across all companies.
Mortgages & charges
4
Total charges
0
Outstanding
0
Active lenders
Status:Lender:4 of 4 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Tc Loans (Cbils) Acting as the Security Trustee of the Secured Parties Tc Loans (Cbils) Limited Acting as the Security Trustee of the Secured Parties | A registered charge | 1 property | 23/07/2020 | 30/04/2021 | |
| satisfied | Lloyds Banking Group Lloyds Bank PLC (As Security Agent for the Beneficiaries) | A registered charge | — | 22/08/2014 | 11/06/2019 | |
| satisfied | Virgin Money Clydesdale Bank Public Limited Company | Debenture | 1 property | 05/08/2010 | 02/12/2014 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Debenture | 1 property | 03/11/2008 | 17/08/2010 |
Recent filings (136 total)
change-person-director-company-with-change-date
officers · CH01
2026-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-30
legacy
other · AGREEMENT2
2025-09-19
legacy
other · GUARANTEE2
2025-09-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-10
accounts-with-accounts-type-dormant
accounts · AA
2024-09-25
termination-director-company-with-name-termination-date
officers · TM01
2024-05-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-12
termination-director-company-with-name-termination-date
officers · TM01
2023-12-06
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2023-11-22
appoint-person-director-company-with-name-date
officers · AP01
2023-11-21
appoint-person-director-company-with-name-date
officers · AP01
2023-11-21
legacy
accounts · PARENT_ACC
2023-09-29
legacy
other · GUARANTEE2
2023-09-29