AFFINITIVE LTD

🌳Matureactive

05706776 · ltd · incorporated 2006-02-13

Investment thesis

Well-run mature business — low negotiation leverage; premium likely.

Why interesting: Textbook target; clean filings, stable trading.

Why risky: No pressure on seller; any deal likely at full price.

Opportunity decay

hardening · 12-months

Already tight — no obvious softening catalysts on the horizon.

· Thesis: well-run, low negotiation leverage

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Mar 2025

Net worth

—

book net assets

Opportunity

76/100

Strong

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Other service activities n.e.c.

Sector: Other service activities

Investor take

Pursue

Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

8 officers (3 active, 8 linked, 3 with DOB)

Ownership & PSC

2 active PSC(s) of 2 total, 2 with control declared

Director network

3 connected companies via shared directors

Filing history

79 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

76/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Some acquirability indicators.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-03-31	2024-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filings

Counts from Companies House filing history.

Corporate timeline (32 events)Click to expand

2025-06-26
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-21
📄
change-person-director-company-with-change-date
officers · CH01
2025-02-21
📄
change-person-director-company-with-change-date
officers · CH01
2025-02-21
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-15
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-11
📄
capital-allotment-shares
capital · SH01
2023-07-28
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-07-22
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-07-15
📄
change-person-secretary-company-with-change-date
officers · CH03
2022-07-15
📄
change-person-director-company-with-change-date
officers · CH01
2021-07-29
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-07-29
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-06-21
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2020-08-10
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2019-10-21
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2019-10-21
📄
change-person-director-company-with-change-date
officers · CH01
2019-08-06
📄
change-person-director-company-with-change-date
officers · CH01
2019-08-06
📄
change-person-director-company-with-change-date
officers · CH01
2007-08-31
➖
MASILAMANI, Anthony resigned
secretary
2007-07-01
➕
HUGHES, Linda May appointed
secretary
2007-07-01
➖
MASILAMANI, Antony Arjuna resigned
secretary
2007-07-01
➖
MASILAMANI, Anthony resigned
director
2006-02-13
🏢
Company incorporated
As AFFINITIVE LTD
2006-02-13
➕
BARNETT, Rhian Matthew appointed
director
2006-02-13
➕
HUGHES, Julian appointed
director
2006-02-13
➕
MASILAMANI, Anthony appointed
secretary
2006-02-13
➕
MASILAMANI, Antony Arjuna appointed
secretary
2006-02-13
➕
INCORPORATE SECRETARIAT LIMITED appointed
corporate-nominee-secretary
2006-02-13
➖
INCORPORATE SECRETARIAT LIMITED resigned
corporate-nominee-secretary
2006-02-13
➕
MASILAMANI, Anthony appointed
director
2006-02-13
➕
INCORPORATE DIRECTORS LIMITED appointed
corporate-nominee-director
2006-02-13
➖
INCORPORATE DIRECTORS LIMITED resigned
corporate-nominee-director

Owner dependency

68/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

+Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
+Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

66/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
primary20+ year tenure: Director in role 20 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners

Name	Shares	Voting rights	Nature of control	Notified
Mr Julian Hughes Individual · British · DOB 09/1973 · age 53	25–50%	25–50%	25-50% shares · 25-50% voting	06/04/2016
Mr Rhian Matthew Barnett Individual · British · DOB 11/1976 · age 50	25–50%	25–50%	25-50% shares · 25-50% voting	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Trade services · SL postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
A J RANDLE CONSULTANCY LIMITED→ 14352713 · est 2022 · no financials extracted	—	—	—	—	3y	—	—
A KNIGHT SERVICES LIMITED→ 06038163 · est 2006 · no financials extracted	—	—	—	—	19y	—	—
A.J. BROOKE FUNERAL DIRECTORS LTD→ 07028740 · est 2009 · no financials extracted	—	—	—	—	16y	—	—
ADIVA’S CLINIC LTD→ 16691075 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ADNAMA CONSULTANCY SERVICES LTD→ 10848879 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
ADVENT PM LTD→ 12441704 · est 2020 · no financials extracted	—	—	—	—	6y	—	—
AE CONTRACTING LTD→ 08815013 · est 2013 · no financials extracted	—	—	—	—	12y	—	—
AESALON LTD→ 07294921 · est 2010 · no financials extracted	—	—	—	—	15y	—	—
AESTHETIC BEAUTY CLINIC LIMITED→ 16220220 · est 2025 · no financials extracted	—	—	—	—	1y	—	—
AESTHETIC FLAIR STUDIO LTD→ 15535058 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
AESTHETICS BY SHANTY LIMITED→ 16364178 · est 2025 · no financials extracted	—	—	—	—	1y	—	—
AFR TECH LIMITED→ 10870962 · est 2017 · no financials extracted	—	—	—	—	8y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2006-02-13

Jurisdictionengland-wales

Primary SIC96090 — Other service activities n.e.c.

Registered office

C/O Thames Bridge Chartered Accountant

60 Oak Tree Road

Marlow

Buckinghamshire

SL7 3EQ

England

Filing status

Accounts

Next due: 2026-12-31

Last made up to: 2025-03-31

Confirmation statement

Next due: 2026-08-15

Last: 2025-08-01

Officers (3 active · 5 resigned)

HUGHES, Linda May→

secretary · appointed 2007-07-01

View their other companies + combined net worth →

Active

BARNETT, Rhian Matthew→

director · ~50y · appointed 2006-02-13

View their other companies + combined net worth →

Active

HUGHES, Julian→

director · ~53y · appointed 2006-02-13

View their other companies + combined net worth →

Active

MASILAMANI, Anthony→

secretary · appointed 2006-02-13 · resigned 2007-08-31

Resigned

MASILAMANI, Antony Arjuna→

secretary · appointed 2006-02-13 · resigned 2007-07-01

Resigned

INCORPORATE SECRETARIAT LIMITED→

corporate-nominee-secretary · appointed 2006-02-13 · resigned 2006-02-13

Resigned

MASILAMANI, Anthony→

director · ~72y · appointed 2006-02-13 · resigned 2007-07-01

Resigned

INCORPORATE DIRECTORS LIMITED→

corporate-nominee-director · appointed 2006-02-13 · resigned 2006-02-13

Resigned

Click a director name to see their full track record across all companies.

Recent filings (79 total)

confirmation-statement-with-updates

confirmation-statement · CS01

2025-08-04

accounts-with-accounts-type-micro-entity

accounts · AA

2025-06-26

change-person-director-company-with-change-date

officers · CH01

2025-02-21

change-person-director-company-with-change-date

officers · CH01

2025-02-21

change-to-a-person-with-significant-control

persons-with-significant-control · PSC04

2025-02-21

confirmation-statement-with-updates

confirmation-statement · CS01

2024-08-02

accounts-with-accounts-type-micro-entity

accounts · AA

2024-07-15

capital-allotment-shares

capital · SH01

2024-06-11

confirmation-statement-with-updates

confirmation-statement · CS01

2023-08-13

accounts-with-accounts-type-micro-entity

accounts · AA

2023-07-28

confirmation-statement-with-no-updates

confirmation-statement · CS01

2022-08-11

accounts-with-accounts-type-micro-entity

accounts · AA

2022-07-22

change-person-secretary-company-with-change-date

officers · CH03

2022-07-15

change-person-director-company-with-change-date

officers · CH01

2022-07-15

confirmation-statement-with-no-updates

confirmation-statement · CS01

2021-08-11