ACTIONMIRROR LIMITED

🌳Matureactive

05727157 · ltd · incorporated 2006-03-02

Investment thesis

Established operating company — standard diligence applies, no dominant angle.

Why interesting: Live, filing, normal profile.

Why risky: No standout signals in either direction.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Dec 2024

Net worth

£-243.5k

book net assets

Opportunity

81/100

Exceptional

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Other business support service activities n.e.c.

Sector: Administrative & support services

Investor take

Pass (distressed without resilience)

Distressed active trading company — structural issues outweigh the discount.

Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 63). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

5 officers (3 active, 5 linked, 2 with DOB)

Ownership & PSC

2 active PSC(s) of 2 total, 2 with control declared

Director network

Network not yet resolved

Filing history

58 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

81/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared

Negative net assets

Liabilities exceed assets by £243,539

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

-£244k

~ YoY

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2024-12-31	2023-12-31
Total assets	£-243.5k	£-243.1k
Debtors	£10	£10
Net assets	£-243.5k	£-243.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filing

• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (23 events)Click to expand

2025-09-01
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-07-17
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-06-27
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-07-21
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-09-12
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-06-19
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2019-05-01
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2019-04-30
📄
change-person-director-company-with-change-date
officers · CH01
2019-04-30
📄
change-person-secretary-company-with-change-date
officers · CH03
2019-04-30
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2018-09-03
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2018-08-28
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2017-07-24
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2017-01-26
📄
change-person-director-company-with-change-date
officers · CH01
2017-01-26
📄
change-person-secretary-company-with-change-date
officers · CH03
2006-03-08
➕
MARKS, Russell Lee appointed
secretary
2006-03-08
➕
HEFFRON, Colin James appointed
director
2006-03-08
➕
MARKS, Russell Lee appointed
director
2006-03-08
➖
SWIFT INCORPORATIONS LIMITED resigned
corporate-nominee-secretary
2006-03-08
➖
INSTANT COMPANIES LIMITED resigned
corporate-nominee-director
2006-03-02
🏢
Company incorporated
As ACTIONMIRROR LIMITED
2006-03-02
➕
SWIFT INCORPORATIONS LIMITED appointed
corporate-nominee-secretary
2006-03-02
➕
INSTANT COMPANIES LIMITED appointed
corporate-nominee-director

Owner dependency

76/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

+Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
+Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.
+Senior director age: Director aged approximately 63 — approaching natural succession window.

Succession & seller-readiness

86/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
primary20+ year tenure: Director in role 20 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners

Name	Shares	Voting rights	Nature of control	Notified
Mr Colin James Heffron Individual · American · DOB 04/1963 · age 63	50–75%	—	50-75% shares	06/04/2016
Mr Russell Lee Marks Individual · British · DOB 06/1966 · age 60	25–50%	—	25-50% shares	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Trade services · CR postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
803 LTD→ 12844474 · est 2020 · no financials extracted	—	—	—	—	5y	—	—
ABA ABSOLUTE SOLUTIONS LIMITED→ 09008219 · est 2014 · no financials extracted	—	—	—	—	11y	—	—
ABARNA BEAUTY WORLD LTD.→ 10782408 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
ABCISCO GROUP LTD→ 14028842 · est 2022 · no financials extracted	—	—	—	—	4y	—	—
ABI'S HAIR & BEAUTY LTD→ 17047214 · est 2026 · no financials extracted	—	—	—	—	—	—	—
ABIMBS LTD→ 11151006 · est 2018 · no financials extracted	—	—	—	—	8y	—	—
ABSOLUTE ELECTRICAL ISC LTD→ 06531713 · est 2008 · no financials extracted	—	—	—	—	18y	—	—
ACCESS SUPPORT SERVICES LIMITED→ 04943692 · est 2003 · no financials extracted	—	—	—	—	22y	—	—
ACL CLEANING LTD→ 14817782 · est 2023 · no financials extracted	—	—	—	—	2y	—	—
ACMIE SECURITY LIMITED→ 16519671 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ACORN GROUNDS & GARDEN CARE LTD→ 11929358 · est 2019 · no financials extracted	—	—	—	—	7y	—	—
ACTIVE DEFENCE AND PROTECTION LTD→ 15723685 · est 2024 · no financials extracted	—	—	—	—	1y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2006-03-02

Jurisdictionengland-wales

Primary SIC82990 — Other business support service activities n.e.c.

Registered office

69 Tupwood Lane

Caterham

CR3 6DD

England

Filing status

Accounts

Next due: 2026-09-30

Last made up to: 2024-12-31

Confirmation statement

Next due: 2027-03-16

Last: 2026-03-02

Officers (3 active · 2 resigned)

MARKS, Russell Lee→

secretary · appointed 2006-03-08

View their other companies + combined net worth →

Active

HEFFRON, Colin James→

director · ~63y · appointed 2006-03-08

View their other companies + combined net worth →

Active

MARKS, Russell Lee→

director · ~60y · appointed 2006-03-08

View their other companies + combined net worth →

Active

SWIFT INCORPORATIONS LIMITED→

corporate-nominee-secretary · appointed 2006-03-02 · resigned 2006-03-08

Resigned

INSTANT COMPANIES LIMITED→

corporate-nominee-director · appointed 2006-03-02 · resigned 2006-03-08

Resigned

Click a director name to see their full track record across all companies.