ALEXANDER APPLIANCES DIRECT LTD
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · IFRS| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 200 | 300 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (21 events)Click to expand
- 2025-09-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-11-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-05-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-05-23📄change-person-director-company-with-change-dateofficers · CH01
- 2021-08-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-07-03📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2019-07-02📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2019-04-15📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-08-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-02-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2017-06-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2010-05-01➖POINTER, Paul Christopher resignedsecretary
- 2007-11-01➕POINTER, Paul Christopher appointedsecretary
- 2007-11-01➖MBP LIMITED resignedcorporate-secretary
- 2006-05-25🏢Company incorporatedAs ALEXANDER APPLIANCES DIRECT LTD
- 2006-05-25➕ALEXANDER, Mark appointeddirector
- 2006-05-25➕MBP LIMITED appointedcorporate-secretary
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder name in company name: Company name contains director surname "ALEXANDER" — strong identity link between founder and business.
- +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 20 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Blue Badger Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Blue Badger Holdings Ltd Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 02/07/2019 |
1 historic (ceased) PSC
- Mr Mark Alexanderceased 02/07/2019· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 2 resigned)
Click a director name to see their full track record across all companies.