ALEXANDER APPLIANCES DIRECT LTD

💤Zombieactive
05828783 · ltd · incorporated 2006-05-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 1 with DOB)
77
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
61 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · IFRS
Metric2024-12-312023-12-31
Average employees200300

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-09-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-11-12
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2024-05-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-09-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-09-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-05-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2021-08-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-10-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-09-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-07-03
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  11. 2019-07-02
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  12. 2019-04-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2018-08-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-02-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2017-06-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2010-05-01
    POINTER, Paul Christopher resigned
    secretary
  17. 2007-11-01
    POINTER, Paul Christopher appointed
    secretary
  18. 2007-11-01
    MBP LIMITED resigned
    corporate-secretary
  19. 2006-05-25
    🏢
    Company incorporated
    As ALEXANDER APPLIANCES DIRECT LTD
  20. 2006-05-25
    ALEXANDER, Mark appointed
    director
  21. 2006-05-25
    MBP LIMITED appointed
    corporate-secretary

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder name in company name: Company name contains director surname "ALEXANDER" — strong identity link between founder and business.
  • +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

75/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 20 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Blue Badger Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Blue Badger Holdings Ltd
Corporate parent · holds 75-100% shares
ultimate parent
ALEXANDER APPLIANCES DIRECT LTD
This company · 05828783

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Blue Badger Holdings Ltd
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting02/07/2019
1 historic (ceased) PSC
  • Mr Mark Alexanderceased 02/07/2019· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2006-05-25
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

Newfrith House
21 Hyde Street
Winchester
Hampshire
SO23 7DR
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-06-08
Last: 2026-05-25

Officers (1 active · 2 resigned)

ALEXANDER, Mark
director · ~51y · appointed 2006-05-25
View their other companies + combined net worth →
Active
POINTER, Paul Christopher
secretary · appointed 2007-11-01 · resigned 2010-05-01
Resigned
MBP LIMITED
corporate-secretary · appointed 2006-05-25 · resigned 2007-11-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (61 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-06-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-02
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-11-12
confirmation-statement-with-updates
confirmation-statement · CS01
2024-06-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-04
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-09
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-25
change-person-director-company-with-change-date
officers · CH01
2022-05-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-08-02
confirmation-statement-with-updates
confirmation-statement · CS01
2021-06-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-10-02
confirmation-statement-with-updates
confirmation-statement · CS01
2020-05-28