110% MARKETING LIMITED

💤Zombieactive
05920022 · ltd · incorporated 2006-08-31
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
£451.3k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
59 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £451,333
Net assets shrinking
Down £33,922 YoY
Cash YoY
-12%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£417k
↓ 12% YoY
Net Worth
£451k
↓ 7.0% YoY
Current Assets
£565k
↓ 6.6% YoY
Current Liabilities
—
£0£121k£242k£363k£484k£605kDec 2024Dec 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-12-312024-12-31
Total assets£455.2k£489.4k
Current assets£564.9k£604.6k
Cash£416.6k£476.1k
Debtors£148.3k£128.5k
Net assets£451.3k£485.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-03-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-03-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2025-02-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2025-02-12
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  5. 2024-05-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2023-12-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2023-03-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2022-05-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2022-02-01
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2021-09-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-12-11
    📄
    capital-allotment-shares
    capital · SH01
  12. 2020-04-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2020-01-16
    📄
    capital-allotment-shares
    capital · SH01
  14. 2020-01-16
    📄
    resolution
    resolution · RESOLUTIONS
  15. 2020-01-10
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  16. 2019-08-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2013-04-30
    ➖
    WILSON, Jennifer resigned
    director
  18. 2006-08-31
    🏢
    Company incorporated
    As 110% MARKETING LIMITED
  19. 2006-08-31
    ➕
    WILSON, Jonathan William appointed
    secretary
  20. 2006-08-31
    ➕
    WILSON, Jonathan William appointed
    director
  21. 2006-08-31
    ➕
    WILSON, Jennifer appointed
    director

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 20 years.
  • secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Jonathan William Wilson
Individual · British · DOB 06/1979 · age 47
75–100%
75–100%board control75-100% shares · 75-100% voting · board control30/06/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2006-08-31
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

C/O Ppk Accountants Ltd Sandhurst House
297 Yorktown Road
Sandhurst
Berkshire
GU47 0QA
United Kingdom

Filing status

Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2027-02-15
Last: 2026-02-01

Officers (2 active · 1 resigned)

WILSON, Jonathan William→
secretary · appointed 2006-08-31
View their other companies + combined net worth →
Active
WILSON, Jonathan William→
director · ~47y · appointed 2006-08-31
View their other companies + combined net worth →
Active
WILSON, Jennifer→
director · ~50y · appointed 2006-08-31 · resigned 2013-04-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (59 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-12
change-person-director-company-with-change-date
officers · CH01
2025-02-12
change-person-secretary-company-with-change-date
officers · CH03
2025-02-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-16
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-12-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-05-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-02-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-17