ANIMO PR LIMITED

🌳Matureactive
06023762 · ltd · incorporated 2006-12-08
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Why now
Window steady · low confidence
Steady and tidy — no seller pressure yet. Approach only if an angle opens.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£97.5k
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
Pursue
Asset-holding vehicle with a 64-year-old founder — textbook succession opportunity.

Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (70/100, director aged 64). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 3 with DOB)
82
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
52 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £97,529
Net assets shrinking
Down £6,649 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£98k
↓ 6.4% YoY
Current Assets
£249k
↑ 9.7% YoY
Current Liabilities
—
£0£50k£100k£150k£200k£249kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-03-312024-03-31
Total assets£117.8k£111.4k
Current assets£249.4k£227.3k
Net assets£97.5k£104.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-12-16
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  2. 2025-10-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-10-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-10-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-10-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2022-01-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-03-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2020-12-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2019-12-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2019-12-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2018-09-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2017-12-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2017-12-18
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  14. 2016-12-20
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-12-22
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2007-04-01
    ➕
    ATKINSON, John appointed
    director
  17. 2006-12-08
    🏢
    Company incorporated
    As ANIMO PR LIMITED
  18. 2006-12-08
    ➕
    ATKINSON, John appointed
    secretary
  19. 2006-12-08
    ➕
    MORRIS, Anita Helen appointed
    director
  20. 2006-12-08
    ➕
    MCGEACHIE, Joanne Claire appointed
    secretary
  21. 2006-12-08
    ➖
    MCGEACHIE, Joanne Claire resigned
    secretary
  22. 2006-12-08
    ➕
    CHARLES, Andrew Stewart appointed
    director
  23. 2006-12-08
    ➖
    CHARLES, Andrew Stewart resigned
    director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.

Succession & seller-readiness

79/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 20 years.
  • secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2025-12-16: certificate-change-of-name-company

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ms Anita Helen Morris
Individual · British · DOB 09/1965 · age 61
75–100%
—75-100% shares06/04/2016
Mr John Atkinson
Individual · British · DOB 09/1962 · age 64
25–50%
—25-50% shares11/03/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2006-12-08
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities

Registered office

Unit 1 42a Nelson Road
Ilkley
LS29 8HN
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-12-22
Last: 2025-12-08

Officers (3 active · 2 resigned)

ATKINSON, John→
secretary · appointed 2006-12-08
View their other companies + combined net worth →
Active
ATKINSON, John→
director · ~64y · appointed 2007-04-01
View their other companies + combined net worth →
Active
MORRIS, Anita Helen→
director · ~61y · appointed 2006-12-08
View their other companies + combined net worth →
Active
MCGEACHIE, Joanne Claire→
secretary · appointed 2006-12-08 · resigned 2006-12-08
Resigned
CHARLES, Andrew Stewart→
director · ~65y · appointed 2006-12-08 · resigned 2006-12-08
Resigned

Click a director name to see their full track record across all companies.

Recent filings (52 total)

certificate-change-of-name-company
change-of-name · CERTNM
2025-12-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-10
accounts-with-accounts-type-micro-entity
accounts · AA
2025-10-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-14
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-13
accounts-with-accounts-type-micro-entity
accounts · AA
2022-10-14
accounts-with-accounts-type-micro-entity
accounts · AA
2022-01-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-09
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-12-18
accounts-with-accounts-type-micro-entity
accounts · AA
2019-12-11