ADDICTIVE MERCHANDISE LIMITED

💤Zombieactive
06065761 · ltd · incorporated 2007-01-24
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Non-specialised wholesale trade
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (1 active, 7 linked, 3 with DOB)
79
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
68 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Average employees100100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
  1. 2025-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-12-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-12-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-03-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-03-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2019-12-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2018-12-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2017-12-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2016-11-18
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2016-03-10
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2015-11-26
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-02-17
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-02-17
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2013-11-25
    ➖
    ASHCROFT ANTHONY LTD resigned
    corporate-secretary
  17. 2011-12-31
    ➖
    SCOTT-PAUL, Thomas Jake resigned
    director
  18. 2011-07-05
    ➖
    MOZART, Amadeus Celery resigned
    director
  19. 2008-02-05
    ➖
    HILL, Paul Anthony resigned
    secretary
  20. 2008-02-01
    ➕
    ASHCROFT ANTHONY LTD appointed
    corporate-secretary
  21. 2007-04-25
    ➕
    MOZART, Amadeus Celery appointed
    director
  22. 2007-04-25
    ➕
    SCOTT-PAUL, Thomas Jake appointed
    director
  23. 2007-01-24
    🏢
    Company incorporated
    As ADDICTIVE MERCHANDISE LIMITED
  24. 2007-01-24
    ➕
    HURRELL, Darren Alan appointed
    director
  25. 2007-01-24
    ➕
    HILL, Paul Anthony appointed
    secretary
  26. 2007-01-24
    ➕
    SDG SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  27. 2007-01-24
    ➖
    SDG SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  28. 2007-01-24
    ➕
    SDG REGISTRARS LIMITED appointed
    corporate-nominee-director
  29. 2007-01-24
    ➖
    SDG REGISTRARS LIMITED resigned
    corporate-nominee-director

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 19 years.
  • secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Darren Alan Hurrell
Individual · British · DOB 01/1981 · age 45
75–100%
75–100%75-100% shares · 75-100% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

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3S PLUS LIMITED→
07025965 · est 2009 · no financials extracted
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909 COLLECTIVE LTD→
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15743489 · est 2024 · no financials extracted
————1y——
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04637247 · est 2003 · no financials extracted
————23y——
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16442445 · est 2025 · no financials extracted
———————
ABEVCO LIMITED→
06388040 · est 2007 · no financials extracted
————18y——
ABSOLUTE NETWORKS LIMITED→
04851663 · est 2003 · no financials extracted
————22y——
ABZINO TRANSPORTS LTD→
15028995 · est 2023 · no financials extracted
————2y——
ACHAMORE LTD→
09059153 · est 2014 · no financials extracted
————11y——
ACV SHOP LTD→
15664333 · est 2024 · no financials extracted
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ADAPTIVE DCS LTD→
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————2y——
ADI TRADING LIMITED→
03940454 · est 2000 · no financials extracted
————26y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2007-01-24
Jurisdictionengland-wales
Primary SIC46900 — Non-specialised wholesale trade

Registered office

Suite 1.1, 11 Mallard Way
Pride Park
Derby
DE24 8GX
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-02-07
Last: 2026-01-24

Officers (1 active · 6 resigned)

HURRELL, Darren Alan→
director · ~45y · appointed 2007-01-24
View their other companies + combined net worth →
Active
HILL, Paul Anthony→
secretary · appointed 2007-01-24 · resigned 2008-02-05
Resigned
ASHCROFT ANTHONY LTD→
corporate-secretary · appointed 2008-02-01 · resigned 2013-11-25
Resigned
SDG SECRETARIES LIMITED→
corporate-nominee-secretary · appointed 2007-01-24 · resigned 2007-01-24
Resigned
MOZART, Amadeus Celery→
director · ~61y · appointed 2007-04-25 · resigned 2011-07-05
Resigned
SCOTT-PAUL, Thomas Jake→
director · ~45y · appointed 2007-04-25 · resigned 2011-12-31
Resigned
SDG REGISTRARS LIMITED→
corporate-nominee-director · appointed 2007-01-24 · resigned 2007-01-24
Resigned

Click a director name to see their full track record across all companies.

Recent filings (68 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-27
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-29
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-26
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-24
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-25
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-20
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-01-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-02-13
accounts-with-accounts-type-micro-entity
accounts · AA
2019-12-09