BUGS DIRECT LIMITED

🌳Matureactive
06181289 · ltd · incorporated 2007-03-23
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£27.7k
book net assets
Opportunity
81/100
Exceptional
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What this business does
Primary activity: Artistic creation
Sector: Arts, entertainment & recreation
Investor take
Pursue
Asset-holding vehicle with a 81-year-old founder — textbook succession opportunity.

Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 81). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -34% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (5 active, 7 linked, 4 with DOB)
81
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
53 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
81/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £27,662
Cash YoY
-34%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£48k
↓ 34% YoY
Net Worth
£28k
↑ 14% YoY
Current Assets
—
Current Liabilities
—
£0£15k£29k£44k£58k£73kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Cash£48.4k£73.0k
Net assets£27.7k£24.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2025-12-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-03-28
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2024-12-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-03-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-03-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-02-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2019-10-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2018-12-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-03-07
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2017-12-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2017-03-27
    📄
    change-person-director-company
    officers · CH01
  13. 2016-12-08
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2016-03-31
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-12-17
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2010-03-18
    ➕
    LOWRY, Victoria Eugenie appointed
    director
  17. 2007-03-23
    🏢
    Company incorporated
    As BUGS DIRECT LIMITED
  18. 2007-03-23
    ➕
    ROGERS, Richard Keith appointed
    secretary
  19. 2007-03-23
    ➕
    ROGERS, Ilda Izabel appointed
    director
  20. 2007-03-23
    ➕
    ROGERS, Joseph Gordon Sahakian appointed
    director
  21. 2007-03-23
    ➕
    ROGERS, Richard Keith appointed
    director
  22. 2007-03-23
    ➕
    SECRETARIAL APPOINTMENTS LIMITED appointed
    corporate-nominee-secretary
  23. 2007-03-23
    ➖
    SECRETARIAL APPOINTMENTS LIMITED resigned
    corporate-nominee-secretary
  24. 2007-03-23
    ➕
    CORPORATE APPOINTMENTS LIMITED appointed
    corporate-nominee-director
  25. 2007-03-23
    ➖
    CORPORATE APPOINTMENTS LIMITED resigned
    corporate-nominee-director

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.
  • +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 81 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

83/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 81 years old. Natural succession window is now.
  • secondary12+ year tenure: Director in role 19 years.
  • secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Joseph Rogers
Individual · British · DOB 08/1982 · age 44
50–75%
50–75%board control50-75% shares · 50-75% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2007-03-23
Jurisdictionengland-wales
Primary SIC90030 — Artistic creation

Registered office

Sigma House Oak View Close
Edginswell Park
Torquay
Devon
TQ2 7FF

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-06
Last: 2026-03-23

Officers (5 active · 2 resigned)

ROGERS, Richard Keith→
secretary · appointed 2007-03-23
View their other companies + combined net worth →
Active
LOWRY, Victoria Eugenie→
director · ~42y · appointed 2010-03-18
View their other companies + combined net worth →
Active
ROGERS, Ilda Izabel→
director · ~75y · appointed 2007-03-23
View their other companies + combined net worth →
Active
ROGERS, Joseph Gordon Sahakian→
director · ~44y · appointed 2007-03-23
View their other companies + combined net worth →
Active
ROGERS, Richard Keith→
director · ~81y · appointed 2007-03-23
View their other companies + combined net worth →
Active
SECRETARIAL APPOINTMENTS LIMITED→
corporate-nominee-secretary · appointed 2007-03-23 · resigned 2007-03-23
Resigned
CORPORATE APPOINTMENTS LIMITED→
corporate-nominee-director · appointed 2007-03-23 · resigned 2007-03-23
Resigned

Click a director name to see their full track record across all companies.

Recent filings (53 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-19
change-person-director-company-with-change-date
officers · CH01
2025-03-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-10
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-24
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-23
confirmation-statement-with-updates
confirmation-statement · CS01
2021-03-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-02-11
confirmation-statement-with-updates
confirmation-statement · CS01
2020-03-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-10-02