AWARD PROMOTIONS LIMITED

🌳Matureactive
06199545 · ltd · incorporated 2007-04-02
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2026
Net worth
£106.7k
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (3 active, 6 linked, 3 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
59 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £106,725
Net assets shrinking
Down £5,332 YoY
Cash YoY
+80%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£62k
↑ 80% YoY
Net Worth
£107k
↓ 4.8% YoY
Current Assets
£81k
↑ 47% YoY
Current Liabilities
—
£0£22k£45k£67k£90k£112kMar 2025Mar 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-03-312025-03-31
Total assets£106.7k£112.1k
Current assets£80.8k£54.8k
Cash£62.2k£34.6k
Debtors£18.6k£20.2k
Net assets£106.7k£112.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
6
filings
  • • 2 officers
  • • 2 persons-with-significant-control
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2026-05-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2026-04-17
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2026-04-17
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2026-04-17
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2026-04-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2025-07-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2024-06-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2023-06-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2022-05-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-06-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-06-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2020-05-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2019-11-01
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2019-11-01
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2019-11-01
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  16. 2019-06-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2018-06-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2016-06-27
    ➕
    FRENCH, Daniel appointed
    director
  19. 2008-07-14
    ➖
    FRENCH, Robert resigned
    director
  20. 2008-07-12
    ➕
    BRADBROOK, Charlotte Emily appointed
    director
  21. 2007-04-02
    🏢
    Company incorporated
    As AWARD PROMOTIONS LIMITED
  22. 2007-04-02
    ➕
    BRADBROOK, Charlotte Emily appointed
    secretary
  23. 2007-04-02
    ➕
    BHARDWAJ, Ashok appointed
    secretary
  24. 2007-04-02
    ➖
    BHARDWAJ, Ashok resigned
    secretary
  25. 2007-04-02
    ➕
    FRENCH, Robert appointed
    director
  26. 2007-04-02
    ➕
    BHARDWAJ CORPORATE SERVICES LIMITED appointed
    corporate-director
  27. 2007-04-02
    ➖
    BHARDWAJ CORPORATE SERVICES LIMITED resigned
    corporate-director

Owner dependency

68/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 18 years.
  • secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Charlotte Emily Bradbrook
Individual · British · DOB 12/1983 · age 43
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2007-04-02
Jurisdictionengland-wales
Primary SIC47190 — Other retail sale in non-specialised stores

Registered office

18-20 High Street
Stevenage
Hertfordshire
SG1 3EJ
United Kingdom

Filing status

Accounts
Next due: 2027-12-31
Last made up to: 2026-03-31
Confirmation statement
Next due: 2027-04-25
Last: 2026-04-11

Officers (3 active · 3 resigned)

BRADBROOK, Charlotte Emily→
secretary · appointed 2007-04-02
View their other companies + combined net worth →
Active
BRADBROOK, Charlotte Emily→
director · ~43y · appointed 2008-07-12
View their other companies + combined net worth →
Active
FRENCH, Daniel→
director · ~49y · appointed 2016-06-27
View their other companies + combined net worth →
Active
BHARDWAJ, Ashok→
secretary · appointed 2007-04-02 · resigned 2007-04-02
Resigned
FRENCH, Robert→
director · ~80y · appointed 2007-04-02 · resigned 2008-07-14
Resigned
BHARDWAJ CORPORATE SERVICES LIMITED→
corporate-director · appointed 2007-04-02 · resigned 2007-04-02
Resigned

Click a director name to see their full track record across all companies.

Recent filings (59 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-17
change-person-director-company-with-change-date
officers · CH01
2026-04-17
change-person-director-company-with-change-date
officers · CH01
2026-04-17
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-04-17
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-04-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-06
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-05-10
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-14