ASK INTERNATIONAL LIMITED

💤Zombieactive
06222265 · ltd · incorporated 2007-04-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Apr 2025
Net worth
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: SIC 46439
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 72/100 (strong), bankability 65/100. Strong seller-intent signal (65/100, director aged 61). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 1 with DOB)
80
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
47 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Apr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-302024-04-30
Average employees100100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-01-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-01-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-01-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-01-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-02-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-04-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-01-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2019-04-29
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  9. 2019-02-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2017-10-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2017-10-07
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2017-10-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2017-10-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2017-08-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2016-11-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2016-06-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2007-04-23
    🏢
    Company incorporated
    As ASK INTERNATIONAL LIMITED
  18. 2007-04-23
    LEE, Jaewon appointed
    secretary
  19. 2007-04-23
    LIM, Sean Benjamin appointed
    director

Owner dependency

98/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.
  • +No director turnover: Company is 19 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

73/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 19 years.
  • secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-05-07

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Jaewon Lee
Individual · South Korean · DOB 08/1970 · age 56
2550%
25–50%25-50% shares · 25-50% voting06/04/2016
Mr Sean Benjamin Lim
Individual · British · DOB 10/1965 · age 61
2550%
25–50%board control25-50% shares · 25-50% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2007-04-23
Jurisdictionengland-wales
Primary SIC46439 — SIC 46439

Registered office

3 Rushlight Mews
Chessington
KT9 2EN
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-05-07OVERDUE
Last: 2025-04-23

Officers (2 active · 0 resigned)

LEE, Jaewon
secretary · appointed 2007-04-23
View their other companies + combined net worth →
Active
LIM, Sean Benjamin
director · ~61y · appointed 2007-04-23
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (47 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-28
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-29
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-24
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-31
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-25
accounts-with-accounts-type-micro-entity
accounts · AA
2022-02-16
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-04
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-29
confirmation-statement-with-updates
confirmation-statement · CS01
2020-04-27
accounts-with-accounts-type-micro-entity
accounts · AA
2020-01-30
confirmation-statement-with-updates
confirmation-statement · CS01
2019-04-29
change-person-secretary-company-with-change-date
officers · CH03
2019-04-29