ADDICTED DEVIZES LTD

🌳Matureactive
06352916 · ltd · incorporated 2007-08-28
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£157.1k
book net assets
Opportunity
80/100
Exceptional
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
Pursue
Asset-holding vehicle with a 68-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 68). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
41 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £157,133

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£157k
↑ 18% YoY
Current Assets
£448k
↓ 2.8% YoY
Current Liabilities
—
£0£92k£184k£276k£368k£460kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£176.4k£133.5k
Current assets£447.6k£460.4k
Net assets£157.1k£133.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-10-28
    ➕
    WILSON, James appointed
    director
  3. 2025-10-28
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  4. 2024-12-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2023-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2022-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-12-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-03-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2018-12-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2017-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2016-12-30
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2015-12-30
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-09-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2014-12-29
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2014-09-25
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2009-02-26
    ➖
    DOEL, Hayley Laura resigned
    director
  18. 2007-08-28
    🏢
    Company incorporated
    As ADDICTED DEVIZES LTD
  19. 2007-08-28
    ➕
    FRUEN, Jeremy Lee appointed
    secretary
  20. 2007-08-28
    ➕
    FRUEN, Jeremy Lee appointed
    director
  21. 2007-08-28
    ➕
    DOEL, Hayley Laura appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 68 — succession pressure is live.

Succession & seller-readiness

69/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 19 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Jeremy Lee Fruen
Individual · British · DOB 09/1958 · age 68
25–50%
25–50%board controlsig. influence25-50% shares · 25-50% voting · board control · significant influence06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Retail · SN postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
1932 OXFORD LTD→
14256968 · est 2022 · no financials extracted
————3y——
64 NORTH LTD→
13532669 · est 2021 · no financials extracted
————4y——
7MOBILESERVICES LTD→
13395033 · est 2021 · no financials extracted
————4y——
A AND J (GB) LTD→
08512757 · est 2013 · no financials extracted
————12y——
A&H ONLINE DISTRIBUTORS LTD→
15686684 · est 2024 · no financials extracted
————1y——
A3 NOVA LIMITED→
16746965 · est 2025 · no financials extracted
———————
ABACA HOLDINGS LTD→
14871287 · est 2023 · no financials extracted
————2y——
ABBEY NEWS LTD→
11367212 · est 2018 · no financials extracted
————7y——
ACHERON LTD→
16300186 · est 2025 · no financials extracted
————1y——
AD-CRAFTMARKETING LTD→
16549961 · est 2025 · no financials extracted
———————
ADDSAM CREATIONS LIMITED→
11090264 · est 2017 · no financials extracted
————8y——
ADEENA RETAIL LIMITED→
15928765 · est 2024 · no financials extracted
————1y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2007-08-28
Jurisdictionengland-wales
Primary SIC47190 — Other retail sale in non-specialised stores

Registered office

40 The Market Place
Devizes
Wiltshire
SN10 1JG

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-08-26
Last: 2025-08-12

Officers (3 active · 1 resigned)

FRUEN, Jeremy Lee→
secretary · appointed 2007-08-28
View their other companies + combined net worth →
Active
FRUEN, Jeremy Lee→
director · ~68y · appointed 2007-08-28
View their other companies + combined net worth →
Active
WILSON, James→
director · ~49y · appointed 2025-10-28
View their other companies + combined net worth →
Active
DOEL, Hayley Laura→
director · ~41y · appointed 2007-08-28 · resigned 2009-02-26
Resigned

Click a director name to see their full track record across all companies.

Recent filings (41 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-30
appoint-person-director-company-with-name-date
officers · AP01
2025-10-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-21
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-12
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-24
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-13
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-02
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-28
accounts-with-accounts-type-micro-entity
accounts · AA
2019-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-01