ALISON PAUL DESIGNS LIMITED
💤Zombieactive
06472307 · ltd · incorporated 2008-01-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£-23.2k
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 71). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -69% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
49 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Negative net assets
Liabilities exceed assets by £23,238
Cash draining
Cash down 69% YoY
Cash YoY
-69%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£2k
↓ 69% YoY
Net Worth
-£23k
↑ 13% YoY
Current Assets
£3k
↓ 68% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £-8.2k | £-7.8k |
| Current assets | £2.6k | £7.9k |
| Cash | £2.3k | £7.5k |
| Debtors | £215 | £389 |
| Net assets | £-23.2k | £-26.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-08-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-01-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-06-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-05-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-12-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-01-14📄change-person-director-company-with-change-dateofficers · CH01
- 2022-01-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-10-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-09-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-09-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-09-21📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-09-21📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-09-15➖SUTTON, Alison Elizabeth resigneddirector
- 2019-11-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-11-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-11-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2008-01-14🏢Company incorporatedAs ALISON PAUL DESIGNS LIMITED
- 2008-01-14➕SUTTON, Paul appointedsecretary
- 2008-01-14➕SUTTON, Paul appointeddirector
- 2008-01-14➕SUTTON, Alison Elizabeth appointeddirector
Owner dependency
100/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 71 — succession pressure is live.
Succession & seller-readiness
98/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 71 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 19 years.
- secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Paul Sutton Individual · British · DOB 04/1955 · age 71 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 06/04/2016 |
1 historic (ceased) PSC
- Mrs Alison Elizabeth Suttonceased 15/09/2020· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| A MANN LTD→ 06527313 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| ABRAXAS INVESTMENTS LIMITED→ 03876636 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| ACCIDENT REPLACEMENT LTD→ 17104449 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AEGIS CROWD SAFETY LIMITED→ 17077645 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AG PAVING AND LANDSCAPING LTD→ 13122656 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| AK NAILS & SPA SOUTHPORT LTD→ 15770224 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALEXANDRA REES LTD→ 14815721 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALEXANDRIA EVENTS LIMITED→ 09011875 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ALICE'S BARBER SHOP LIMITED→ 14579270 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ALISTAIR CLARKE MEDIA LIMITED→ 05837940 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| ALL CLEAR (DRAINAGE SOLUTIONS) LIMITED→ 06509741 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| ALL SEASONS GARDENING LIMITED→ 04930350 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2008-01-14
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
55 Hoghton Street
Southport
Merseyside
PR9 0PG
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-01-28
Last: 2026-01-14
Officers (2 active · 1 resigned)
Active
SUTTON, Paul→
Activedirector · ~71y · appointed 2008-01-14
View their other companies + combined net worth →
SUTTON, Alison Elizabeth→
Resigneddirector · ~69y · appointed 2008-01-14 · resigned 2020-09-15
Click a director name to see their full track record across all companies.
Recent filings (49 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-18
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-28
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-05-31
confirmation-statement-with-updates
confirmation-statement · CS01
2023-01-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-07
confirmation-statement-with-updates
confirmation-statement · CS01
2022-01-21
change-person-director-company-with-change-date
officers · CH01
2022-01-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-01-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-10-01
confirmation-statement-with-updates
confirmation-statement · CS01
2021-02-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-09-25