10NINETY LTD

🌳Matureactive
06667496 · ltd · incorporated 2008-08-07
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Aug 2025
Net worth
—
book net assets
Opportunity
81/100
Exceptional
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What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pursue
Active trading company with a 80-year-old founder — textbook succession opportunity.

Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 80). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
61 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
81/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Aug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-08-312024-08-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-04-24
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2025-02-14
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  3. 2024-08-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2024-02-08
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  5. 2023-04-03
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  6. 2022-04-01
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  7. 2022-02-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2021-08-27
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2021-03-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2021-02-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2020-12-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2020-01-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2019-05-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2019-05-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2019-05-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2019-05-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2013-11-24
    ➕
    FREEAR, Jonathan George appointed
    director
  18. 2013-11-24
    ➕
    UNDERWOOD, Andrew Peter appointed
    director
  19. 2008-08-07
    🏢
    Company incorporated
    As 10NINETY LTD
  20. 2008-08-07
    ➕
    UNDERWOOD, Colin Brian appointed
    director
  21. 2008-08-07
    ➕
    UNDERWOOD, David Michael appointed
    director

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.
  • +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 80 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

83/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 80 years old. Natural succession window is now.
  • secondary12+ year tenure: Director in role 18 years.
  • secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Colin Brian Underwood
Individual · English · DOB 05/1946 · age 80
——sig. influencesignificant influence07/08/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2008-08-07
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development

Registered office

29-31 Monson Road
Tunbridge Wells
TN1 1LS
England

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2027-03-26
Last: 2026-03-12

Officers (4 active · 0 resigned)

FREEAR, Jonathan George→
director · ~50y · appointed 2013-11-24
View their other companies + combined net worth →
Active
UNDERWOOD, Andrew Peter→
director · ~48y · appointed 2013-11-24
View their other companies + combined net worth →
Active
UNDERWOOD, Colin Brian→
director · ~80y · appointed 2008-08-07
View their other companies + combined net worth →
Active
UNDERWOOD, David Michael→
director · ~45y · appointed 2008-08-07
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (61 total)

accounts-with-accounts-type-unaudited-abridged
accounts · AA
2026-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-17
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-02-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-28
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-02-08
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-04-03
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-17
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-04-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-02-04
change-person-director-company-with-change-date
officers · CH01
2021-08-27
confirmation-statement-with-updates
confirmation-statement · CS01
2021-03-19
change-person-director-company-with-change-date
officers · CH01
2021-03-03