ACTION LEISURE GEAR LIMITED

🌳Matureactive

06694476 · ltd · incorporated 2008-09-10

Investment thesis

Well-run mature business — low negotiation leverage; premium likely.

Why interesting: Textbook target; clean filings, stable trading.

Why risky: No pressure on seller; any deal likely at full price.

Opportunity decay

hardening · 12-months

Already tight — no obvious softening catalysts on the horizon.

· Thesis: well-run, low negotiation leverage

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Sept 2024

Net worth

—

book net assets

Opportunity

80/100

Exceptional

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Day-to-day operations most likely involve wholesaling and retailing leisure, outdoor, or sporting goods — potentially including camping, adventure, or action sports equipment — through online or mail-order channels, with some possible involvement in organising related tours or activity holidays.

Primary activity: Wholesale of household goods (other than musical instruments) n.e.c.

Sector: Wholesale & retail

ALSO REGISTERED FOR

47640SIC 47640
47910Retail sale via mail order houses or via Internet
79120Tour operator activities

Investor take

Pursue

Active trading company with a 63-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 63). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 4 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

4 officers (3 active, 4 linked, 2 with DOB)

Ownership & PSC

2 active PSC(s) of 2 total, 2 with control declared

Director network

Network not yet resolved

Filing history

56 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

80/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2024-09-30	2023-09-30
Average employees	100	100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filings

Counts from Companies House filing history.

Corporate timeline (21 events)Click to expand

2025-06-27
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-28
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-29
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-24
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2021-07-07
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2020-06-30
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2019-07-26
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2018-06-29
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-06-30
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2016-06-27
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2015-09-14
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2015-06-29
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2014-09-24
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2014-09-24
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2014-06-12
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2008-12-15
➖
EAC (DIRECTORS) LIMITED resigned
corporate-director
2008-09-12
➕
STANLEY, Michael Ian appointed
secretary
2008-09-12
➕
STANLEY, Alice appointed
director
2008-09-12
➕
STANLEY, Michael Ian appointed
director
2008-09-10
🏢
Company incorporated
As ACTION LEISURE GEAR LIMITED
2008-09-10
➕
EAC (DIRECTORS) LIMITED appointed
corporate-director

Owner dependency

84/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
+Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
+Senior director age: Director aged approximately 63 — approaching natural succession window.
+Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

79/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
secondary12+ year tenure: Director in role 18 years.
secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners

Name	Shares	Voting rights	Nature of control	Notified
Mrs Alice Stanley Individual · British · DOB 11/1964 · age 62	25–50%	25–50%	25-50% shares · 25-50% voting	06/04/2016
Mr Michael Ian Stanley Individual · British · DOB 01/1963 · age 63	25–50%	25–50%	25-50% shares · 25-50% voting	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Wholesale & distribution · BA postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
3T INNOVA LTD→ 12925506 · est 2020 · no financials extracted	—	—	—	—	5y	—	—
7 DAY CELLAR LIMITED→ 11039862 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
A & A PACKAGING COMPANY UNLIMITED→ 05235711 · est 2004 · no financials extracted	—	—	—	—	21y	—	—
A P TECHNOLOGIES LIMITED→ 04348203 · est 2002 · no financials extracted	—	—	—	—	24y	—	—
A.J. & R.G.BARBER (SALES) LIMITED→ 00750464 · est 1963 · no financials extracted	—	—	—	—	63y	—	—
ABORA LTD→ 15983953 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
ABPAC LIMITED→ 01651229 · est 1982 · no financials extracted	—	—	—	—	43y	—	—
ABRASIVES & TOOLING 2 INDUSTRY LIMITED→ 06793912 · est 2009 · no financials extracted	—	—	—	—	17y	—	—
ABYSSION LTD→ 16456828 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ACACIA ENERGY GROUP LTD.→ 10767397 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
ADVANCE OPTICS LIMITED→ 11111137 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
AESEAU LTD→ 17094857 · est 2026 · no financials extracted	—	—	—	—	—	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2008-09-10

Jurisdictionengland-wales

Primary SIC46499 — Wholesale of household goods (other than musical instruments) n.e.c.

Registered office

9 Woodpecker Avenue

Midsomer Norton

Radstock

Somerset

BA3 4NN

Filing status

Accounts

Next due: 2026-06-30

Last made up to: 2024-09-30

Confirmation statement

Next due: 2026-09-24

Last: 2025-09-10

Officers (3 active · 1 resigned)

STANLEY, Michael Ian→

secretary · appointed 2008-09-12

View their other companies + combined net worth →

Active

STANLEY, Alice→

director · ~62y · appointed 2008-09-12

View their other companies + combined net worth →

Active

STANLEY, Michael Ian→

director · ~63y · appointed 2008-09-12

View their other companies + combined net worth →

Active

EAC (DIRECTORS) LIMITED→

corporate-director · appointed 2008-09-10 · resigned 2008-12-15

Resigned

Click a director name to see their full track record across all companies.