AD INTERACT LTD
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £-32.4k | £-55.0k |
| Current assets | £23.7k | — |
| Cash | £31 | — |
| Debtors | £23.7k | £1.3k |
| Net assets | £-32.4k | £-55.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 2 gazette
- • 1 confirmation-statement
Corporate timeline (20 events)Click to expand
- 2026-04-15📄gazette-filings-brought-up-to-dategazette · DISS40
- 2026-04-14📄gazette-notice-compulsorygazette · GAZ1
- 2025-12-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-06📄change-person-director-company-with-change-dateofficers · CH01
- 2024-12-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-03-09📄gazette-filings-brought-up-to-dategazette · DISS40
- 2022-03-08📄gazette-notice-compulsorygazette · GAZ1
- 2021-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-07📄gazette-filings-brought-up-to-dategazette · DISS40
- 2021-04-06📄gazette-notice-compulsorygazette · GAZ1
- 2020-12-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-12-17📄change-person-director-company-with-change-dateofficers · CH01
- 2018-09-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2008-09-23🏢Company incorporatedAs AD INTERACT LTD
- 2008-09-23➕SMITH, Alex John appointeddirector
- 2008-09-23➕Corporate Appointments Limited appointedcorporate-director
- 2008-09-23➖Corporate Appointments Limited resignedcorporate-director
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Smith Online (Holdings) Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Smith Online (Holdings) Ltd Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
Click a director name to see their full track record across all companies.