1ST-DIRECT.COM LTD
🌳Matureactive
06715377 · ltd · incorporated 2008-10-03
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueActive trading company with a 67-year-old founder — textbook succession opportunity.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 67). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-10-31 | 2024-10-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2026-04-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-04-23📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-06-06📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-05-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-07-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-04-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-04-16📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-10-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-10-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-02-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-04-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-03-16📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-04-11📄accounts-with-accounts-type-dormantaccounts · AA
- 2015-10-19📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-04-15📄accounts-with-accounts-type-dormantaccounts · AA
- 2008-10-03🏢Company incorporatedAs 1ST-DIRECT.COM LTD
- 2008-10-03➕BAILEY, Christine appointedsecretary
- 2008-10-03➕BAILEY, Christine appointeddirector
- 2008-10-03➕BAILEY, Verdun appointeddirector
Owner dependency
91/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 67 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
79/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Christine Bailey Individual · British · DOB 07/1960 · age 66 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
Mr Verdun Bailey Individual · British · DOB 08/1959 · age 67 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · BH postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 11 ST JOHNS ROAD LTD→ 09577170 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| 165 LIMITED→ 06463878 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| 17 DALEY STREET LIMITED→ 11096705 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| 175 GLOBAL LTD→ 15059475 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 1987 LONDON LTD→ 15338602 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 1ST CALL DIAMOND CUTTING SERVICES LTD→ 12829599 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 1ST COMMERCIAL CLEANING LIMITED→ 10236590 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 1ST STOP FACILITIES LTD→ 15832276 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 23D LTD→ 14540323 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 241 KAKA BARBER LIMITED→ 16756948 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 247 HOME PROTECT SERVICES LIMITED→ 10647063 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 24CLEANING SERVICES LTD→ 14427862 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2008-10-03
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
3-5 Wessex Rd
Ringwood
Hampshire
BH24 1XB
Filing status
Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-10-17
Last: 2025-10-03
Officers (3 active · 0 resigned)
Active
BAILEY, Christine→
Activedirector · ~66y · appointed 2008-10-03
View their other companies + combined net worth →
BAILEY, Verdun→
Activedirector · ~67y · appointed 2008-10-03
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (37 total)
accounts-with-accounts-type-dormant
accounts · AA
2026-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-05
accounts-with-accounts-type-dormant
accounts · AA
2025-04-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-04
accounts-with-accounts-type-dormant
accounts · AA
2024-06-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-11
accounts-with-accounts-type-dormant
accounts · AA
2023-05-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-13
accounts-with-accounts-type-dormant
accounts · AA
2022-07-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-01
accounts-with-accounts-type-dormant
accounts · AA
2021-04-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-12
accounts-with-accounts-type-dormant
accounts · AA
2020-04-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2019-10-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2019-10-16