ACTIVATE PILATES LIMITED
🌳Matureactive
06729460 · ltd · incorporated 2008-10-21
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other amusement and recreation activities n.e.c.
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
46 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 2 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2025-08-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-11-05📄change-person-director-company-with-change-dateofficers · CH01
- 2024-08-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-08-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-08-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-23📄change-person-director-company-with-change-dateofficers · CH01
- 2020-10-23📄change-person-director-company-with-change-dateofficers · CH01
- 2020-04-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-08-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-07-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-03-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-03-16📄change-person-director-company-with-change-dateofficers · CH01
- 2018-03-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-03-16📄change-person-director-company-with-change-dateofficers · CH01
- 2017-05-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2008-10-21🏢Company incorporatedAs ACTIVATE PILATES LIMITED
- 2008-10-21➕CRESSWELL, Alexandra Nicola appointeddirector
- 2008-10-21➕CRESSWELL, Steven James appointeddirector
Owner dependency
81/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 18 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
59/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Alexandra Cresswell Individual · British · DOB 06/1980 · age 46 | 25–50% | — | 25-50% shares | 01/07/2016 |
Mr Steven Cresswell Individual · British · DOB 01/1975 · age 51 | 25–50% | — | 25-50% shares | 01/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Leisure & entertainment · CB postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 21 THEATRE LIMITED→ 09599046 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| 5TH COLUMN STUDIO LIMITED→ 13922302 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| 942 FITNESS LTD→ 16535825 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| A M CHALLIS TRUST LTD→ 06754592 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ABHK LTD→ 10545362 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| AF TRAVEL LIMITED→ 13630675 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AFC CAMBRIDGE LTD→ 05844399 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| AG SPORTS & FITNESS LTD→ 14840883 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AIONEQUINE LIMITED→ 11380640 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AKASHA DANCE THEATRE LTD.→ 10878342 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AKMAL TRAVELS LTD→ 11693707 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AL ASAYL BLOODSTOCK LTD→ 08270109 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2008-10-21
Jurisdictionengland-wales
Primary SIC93290 — Other amusement and recreation activities n.e.c.
Registered office
7 Weston Grove
Fulbourn
Cambridge
CB21 5DY
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-11-04
Last: 2025-10-21
Officers (2 active · 0 resigned)
CRESSWELL, Alexandra Nicola→
Activedirector · ~46y · appointed 2008-10-21
View their other companies + combined net worth →
CRESSWELL, Steven James→
Activedirector · ~51y · appointed 2008-10-21
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (46 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-05
change-person-director-company-with-change-date
officers · CH01
2024-11-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-08-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-08-06
confirmation-statement-with-updates
confirmation-statement · CS01
2020-10-23
change-person-director-company-with-change-date
officers · CH01
2020-10-23
change-person-director-company-with-change-date
officers · CH01
2020-10-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-04-07