ADD STYLE UK LIMITED

🌳Matureactive

06731047 · ltd · incorporated 2008-10-23

Investment thesis

Established operating company — standard diligence applies, no dominant angle.

Why interesting: Live, filing, normal profile.

Why risky: No standout signals in either direction.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Oct 2025

Net worth

£-108.6k

book net assets

Opportunity

76/100

Strong

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What this business does

Primary activity: Other service activities n.e.c.

Sector: Other service activities

Investor take

Pass (distressed without resilience)

Distressed active trading company — structural issues outweigh the discount.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

3 officers (2 active, 3 linked, 3 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

1 connected companies via shared directors

Filing history

46 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

76/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Some acquirability indicators.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared

Negative net assets

Liabilities exceed assets by £108,563

Cash YoY

-15%

Year on year

Key financials

2 years extracted from filed iXBRL accounts

Cash

£38k

↓ 15% YoY

Net Worth

-£109k

↓ 4.1% YoY

Current Assets

£73k

↓ 3.7% YoY

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-10-31	2024-10-31
Total assets	£-108.6k	£-104.3k
Current assets	£72.7k	£75.5k
Cash	£38.2k	£45.1k
Debtors	£4.5k	£388
Net assets	£-108.6k	£-104.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filing

• 1 accounts

Counts from Companies House filing history.

Corporate timeline (20 events)Click to expand

2026-03-03
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-31
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-28
📄
change-person-director-company-with-change-date
officers · CH01
2024-10-25
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-31
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-31
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-29
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-30
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-25
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-10-22
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2019-08-30
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2019-05-07
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2018-07-03
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-07-31
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2016-07-22
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2015-07-20
➕
FORD, Daniel Robert appointed
director
2014-10-22
➖
FORD, Roger Anthony resigned
director
2008-10-23
🏢
Company incorporated
As ADD STYLE UK LIMITED
2008-10-23
➕
BARKER-FORD, Deborah appointed
director
2008-10-23
➕
FORD, Roger Anthony appointed
director

Owner dependency

68/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

+Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
+Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

59/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
secondary12+ year tenure: Director in role 18 years.
secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Ms Deborah Barker-Ford Individual · British · DOB 01/1977 · age 49	75–100%	—	75-100% shares	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Trade services · RG postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
A E LANGFORD & CO LTD→ 07314237 · est 2010 · no financials extracted	—	—	—	—	15y	—	—
A.D.P. SUPPLIES LIMITED→ 03443066 · est 1997 · no financials extracted	—	—	—	—	28y	—	—
ACORN INTERIOR FURNISHINGS LTD→ 05709139 · est 2006 · no financials extracted	—	—	—	—	20y	—	—
ACTIVE FACILITIES MANAGEMENT LTD.→ 03764475 · est 1999 · no financials extracted	—	—	—	—	26y	—	—
AD2 SOLUTIONS LTD→ 16111617 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
ADAM OPTICS LTD→ 10795561 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
ADDISON GARDENS MANAGEMENT COMPANY NEWBURY LTD→ 11635075 · est 2018 · no financials extracted	—	—	—	—	7y	—	—
ADGA LTD→ 14708450 · est 2023 · no financials extracted	—	—	—	—	3y	—	—
ADIT CAPITAL ADVISERS LIMITED→ 16372718 · est 2025 · no financials extracted	—	—	—	—	1y	—	—
ADM4DYN HOLDING LIMITED→ 07478093 · est 2010 · no financials extracted	—	—	—	—	15y	—	—
ADMATICA LIMITED→ 06672622 · est 2008 · no financials extracted	—	—	—	—	17y	—	—
ADMINWORKS LTD→ 06790223 · est 2009 · no financials extracted	—	—	—	—	17y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2008-10-23

Jurisdictionengland-wales

Primary SIC96090 — Other service activities n.e.c.

Registered office

10 Beech Court

Hurst

Reading

RG10 0RQ

England

Filing status

Accounts

Next due: 2027-07-31

Last made up to: 2025-10-31

Confirmation statement

Next due: 2026-11-06

Last: 2025-10-23

Officers (2 active · 1 resigned)

BARKER-FORD, Deborah→

director · ~49y · appointed 2008-10-23

View their other companies + combined net worth →

Active

FORD, Daniel Robert→

director · ~51y · appointed 2015-07-20

View their other companies + combined net worth →

Active

FORD, Roger Anthony→

director · ~77y · appointed 2008-10-23 · resigned 2014-10-22

Resigned

Click a director name to see their full track record across all companies.

Recent filings (46 total)

accounts-with-accounts-type-total-exemption-full

accounts · AA

2026-03-03

confirmation-statement-with-no-updates

confirmation-statement · CS01

2025-10-31

accounts-with-accounts-type-total-exemption-full

accounts · AA

2025-07-31

change-person-director-company-with-change-date

officers · CH01

2024-10-28

confirmation-statement-with-no-updates

confirmation-statement · CS01

2024-10-25

change-to-a-person-with-significant-control

persons-with-significant-control · PSC04

2024-10-25

accounts-with-accounts-type-total-exemption-full

accounts · AA

2024-07-31

confirmation-statement-with-no-updates

confirmation-statement · CS01

2023-10-23

accounts-with-accounts-type-total-exemption-full

accounts · AA

2023-07-31

confirmation-statement-with-no-updates

confirmation-statement · CS01

2022-11-15

accounts-with-accounts-type-total-exemption-full

accounts · AA

2022-07-29

confirmation-statement-with-no-updates

confirmation-statement · CS01

2021-11-08

accounts-with-accounts-type-total-exemption-full

accounts · AA

2021-07-30

change-registered-office-address-company-with-date-old-address-new-address

address · AD01

2021-06-25

confirmation-statement-with-no-updates

confirmation-statement · CS01

2020-11-04