438 MARKETING LIMITED
🌳Matureactive
06752288 · ltd · incorporated 2008-11-18
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£203.3k
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (4 active, 5 linked, 5 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
73 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £203,271
Cash YoY
+22%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£250k
↑ 22% YoY
Net Worth
£203k
↑ 48% YoY
Current Assets
£770k
↑ 19% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £216.3k | £147.4k |
| Current assets | £769.5k | £644.8k |
| Cash | £249.7k | £204.1k |
| Debtors | £519.9k | £440.7k |
| Net assets | £203.3k | £137.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2025-09-18📄change-person-director-company-with-change-dateofficers · CH01
- 2025-08-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-04📄capital-alter-shares-subdivisioncapital · SH02
- 2024-11-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-11-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-11-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-08-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-07-23📄capital-alter-shares-subdivisioncapital · SH02
- 2023-10-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-10-19📄change-person-director-company-with-change-dateofficers · CH01
- 2023-10-19📄change-person-director-company-with-change-dateofficers · CH01
- 2023-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-25📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-10-31📄change-person-director-company-with-change-dateofficers · CH01
- 2022-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-08📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-09-08📄change-person-director-company-with-change-dateofficers · CH01
- 2022-09-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-08-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-12-07➖WILLIG, Michael John resigneddirector
- 2021-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-02-21➕HODNETT, Helenka Laura appointeddirector
- 2012-12-04➕WILLIG, Michael John appointeddirector
- 2009-02-16➕RAWCLIFFE, Damian Paul appointeddirector
- 2008-11-18🏢Company incorporatedAs 438 MARKETING LIMITED
- 2008-11-18➕KEEN, Paul Mark appointeddirector
- 2008-11-18➕WHITMORE, Andrew Paul appointeddirector
Owner dependency
50/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
53/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Paul Mark Keen Individual · British · DOB 03/1973 · age 53 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
Mr Andrew Paul Whitmore Individual · British · DOB 04/1975 · age 51 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
1 historic (ceased) PSC
- Mr Paul Mark Keenceased 25/04/2023· 50-75% shares · 50-75% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · WA postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A J S MANAGEMENT CONSULTANCY LIMITED→ 04105173 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| AGON GAMING LTD→ 12061149 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AITKEN CONSULTING LTD→ 14007984 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| AJF CONSULTANCY SERVICES LTD.→ 12768417 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AJL REPORTING SOLUTIONS LIMITED→ 16102932 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AJL SYSTEMS MANAGEMENT LTD→ 14294108 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AJON CONSULTING LTD→ 12977660 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AJP MANAGEMENT LIMITED→ 08286386 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| AJR DESIGN ENGINEERING LIMITED→ 10788611 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AJS CARE CONSULTANCY LIMITED→ 11044138 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AJS TAX CONSULTANCY LIMITED→ 17052606 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AJS+ LTD→ 16476840 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2008-11-18
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies
Registered office
117-123 King Street
Knutsford
Cheshire
WA16 6EH
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-11-14
Last: 2025-10-31
Officers (4 active · 1 resigned)
HODNETT, Helenka Laura→
Activedirector · ~41y · appointed 2019-02-21
View their other companies + combined net worth →
KEEN, Paul Mark→
Activedirector · ~53y · appointed 2008-11-18
View their other companies + combined net worth →
RAWCLIFFE, Damian Paul→
Activedirector · ~56y · appointed 2009-02-16
View their other companies + combined net worth →
WHITMORE, Andrew Paul→
Activedirector · ~51y · appointed 2008-11-18
View their other companies + combined net worth →
WILLIG, Michael John→
Resigneddirector · ~68y · appointed 2012-12-04 · resigned 2021-12-07
Click a director name to see their full track record across all companies.
Recent filings (73 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-03
change-person-director-company-with-change-date
officers · CH01
2025-09-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-04
capital-alter-shares-subdivision
capital · SH02
2024-12-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-04
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-28
capital-alter-shares-subdivision
capital · SH02
2024-07-23
confirmation-statement-with-updates
confirmation-statement · CS01
2023-11-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-10-19
change-person-director-company-with-change-date
officers · CH01
2023-10-19
change-person-director-company-with-change-date
officers · CH01
2023-10-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-29