ASCOT INTERNATIONAL SPORTS & FOOTWEAR LIMITED
- · Thesis: well-run, low negotiation leverage
Opportunity 79/100 (strong), bankability 67/100. Strong seller-intent signal (93/100, director aged 81). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 5 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (65/100).
Refinance opportunity
6 live charges · 5 lenders · oldest 17.5y
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 17.5 years old — likely at or near maturity.
- · 5 lenders named — inter-creditor friction likely.
- · Legal-friction score 35/100 — workable, but lender will want more DD.
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 11 | 1400 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (35 events)Click to expand
- 2025-09-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-08-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-20📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2021-09-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-05-27📄mortgage-satisfy-charge-fullmortgage · MR04
- 2021-05-27📄mortgage-satisfy-charge-fullmortgage · MR04
- 2021-05-27🔓Charge satisfied #6
- 2021-05-27🔓Charge satisfied #5
- 2020-11-30📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2020-11-26🔒Charge registered #6Lender: Hsbc UK Bank PLC
- 2020-08-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-09-28📄accounts-with-accounts-type-smallaccounts · AA
- 2018-09-25📄mortgage-satisfy-charge-fullmortgage · MR04
- 2018-09-25📄mortgage-satisfy-charge-fullmortgage · MR04
- 2018-09-25📄mortgage-satisfy-charge-fullmortgage · MR04
- 2018-09-25🔓Charge satisfied #4
- 2018-09-25🔓Charge satisfied #3
- 2018-09-25🔓Charge satisfied #1
- 2017-09-30📄accounts-with-accounts-type-fullaccounts · AA
- 2016-12-15➖SETH, Rohan Dev resigneddirector
- 2012-08-20➕SETH, Rohan Dev appointeddirector
- 2011-02-07🔒Charge registered #5Lender: Hsbc Bank PLC
- 2011-01-21🔒Charge registered #4Lender: Hsbc Invoice Finance (UK) LTD ("the Security Holder")
- 2011-01-21🔒Charge registered #3Lender: Hsbc Invoice Finance (UK) LTD (the Security Holder)
- 2009-07-16🔒Charge registered #2Lender: Atom Limited
- 2009-01-08🔒Charge registered #1Lender: Hsbc Bank PLC
- 2008-11-20🏢Company incorporatedAs ASCOT INTERNATIONAL SPORTS & FOOTWEAR LIMITED
- 2008-11-20➕SETH, Janet appointedsecretary
- 2008-11-20➕SETH, Guru Dev appointeddirector
- 2008-11-20➕SETH, Janet appointeddirector
- 2008-11-20➕STEPHENS, Graham Robertson appointeddirector
- 2008-11-20➖STEPHENS, Graham Robertson resigneddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 81 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 81 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Guru Dev Seth Individual · British · DOB 07/1945 · age 81 | 75–100% | — | 75-100% shares | 16/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| AIRBASH LTD→ 14667611 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
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| AJWASHIRE FOOD COMPANY LTD→ 15250578 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALPHA UK TRADING LIMITED→ 14417389 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AMERETAT LIMITED→ 11187784 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| AMT TRADERS LIMITED→ 16696303 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ARCADIE DE NICHE LONDON LIMITED→ 16224487 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ARDENTI DIAMONDS LIMITED→ 08697899 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ARSH VENTURES LIMITED→ 12269380 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ART BC CONSULTANTS LIMITED→ 13643260 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ARUN RAM & CO LTD→ 11793031 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| AST MOBILES AND ACCESSORIES LTD→ 16264727 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 2 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 26/11/2020 | 27/05/2021 | |
| satisfied | HSBC Hsbc Bank PLC | Legal assignment | 1 property | 07/02/2011 | 27/05/2021 | |
| satisfied | HSBC Hsbc Invoice Finance (UK) LTD ("the Security Holder") | Fixed charge on purchased debts which fail to vest | 1 property | 21/01/2011 | 25/09/2018 | |
| satisfied | HSBC Hsbc Invoice Finance (UK) LTD (the Security Holder) | Floating charge (all assets) | 1 property | 21/01/2011 | 25/09/2018 | |
| outstanding | Atom Atom Limited | Debenture | 1 property | 16/07/2009 | — | |
| satisfied | HSBC Hsbc Bank PLC | Debenture | 1 property | 08/01/2009 | 25/09/2018 |