APPLEBY GAME LIMITED

🌳Matureactive
06794003 · ltd · incorporated 2009-01-16
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: SIC 01700
Sector: Agriculture, forestry & fishing
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
39 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-31
Average employees200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2025-10-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-02-13
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  3. 2024-07-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-10-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-10-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-10-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-10-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2019-10-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2018-07-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2017-10-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2016-06-13
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2016-02-10
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2015-10-19
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-02-10
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-01-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2009-01-16
    🏢
    Company incorporated
    As APPLEBY GAME LIMITED
  17. 2009-01-16
    ➕
    GREGORY, Antonia appointed
    secretary
  18. 2009-01-16
    ➕
    APPLEBY, Michael appointed
    director
  19. 2009-01-16
    ➕
    GREGORY, Antonia Mary appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder name in company name: Company name contains director surname "APPLEBY" — strong identity link between founder and business.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Michael Appleby
Individual · British · DOB 02/1971 · age 55
25–50%
25–50%board control25-50% shares · 25-50% voting · board control06/04/2016
Ms Antonia Mary Gregory
Individual · British · DOB 05/1971 · age 55
25–50%
25–50%board control25-50% shares · 25-50% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2009-01-16
Jurisdictionengland-wales
Primary SIC01700 — SIC 01700

Registered office

Keepers Cottage Honeycombe Wood
Thornford Road
Sherborne
Dorset
DT9 6PT

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-01-30
Last: 2026-01-16

Officers (3 active · 0 resigned)

GREGORY, Antonia→
secretary · appointed 2009-01-16
View their other companies + combined net worth →
Active
APPLEBY, Michael→
director · ~55y · appointed 2009-01-16
View their other companies + combined net worth →
Active
GREGORY, Antonia Mary→
director · ~55y · appointed 2009-01-16
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (39 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-16
accounts-with-accounts-type-micro-entity
accounts · AA
2025-10-20
change-account-reference-date-company-current-extended
accounts · AA01
2025-02-13
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-17
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-23
accounts-with-accounts-type-micro-entity
accounts · AA
2023-10-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-19
accounts-with-accounts-type-micro-entity
accounts · AA
2022-10-26
confirmation-statement-with-updates
confirmation-statement · CS01
2022-01-17
accounts-with-accounts-type-micro-entity
accounts · AA
2021-10-21
confirmation-statement-with-updates
confirmation-statement · CS01
2021-01-19
accounts-with-accounts-type-micro-entity
accounts · AA
2020-10-26
confirmation-statement-with-updates
confirmation-statement · CS01
2020-01-21
accounts-with-accounts-type-micro-entity
accounts · AA
2019-10-24