AGENTUR DER IDEEN MARKETING LTD
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £47.0k | £55.1k |
| Current assets | £18.9k | £12.5k |
| Net assets | £52.3k | £55.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (34 events)Click to expand
- 2025-09-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-09-25➕INSOLUTION SERVICE LTD. appointedcorporate-secretary
- 2024-09-25➖COMPANY CONSULTANTS & SECRETARIAL LTD resignedcorporate-secretary
- 2024-09-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-09-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-09-25📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2024-09-25📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-02-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-02-25➕HOIS, Thomas appointeddirector
- 2024-02-25➖HOIS, Petra resigneddirector
- 2024-02-25📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-02-25📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-02-25📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-09-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-09-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-09-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-09-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-09-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-01-07📄change-person-director-company-with-change-dateofficers · CH01
- 2019-01-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-01-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2012-09-14➕COMPANY CONSULTANTS & SECRETARIAL LTD appointedcorporate-secretary
- 2012-01-29➖NOMINEE SECRETARY LTD resignedcorporate-secretary
- 2011-11-21➕NOMINEE SECRETARY LTD appointedcorporate-secretary
- 2011-09-25➖NOMINEE SECRETARY LTD resignedcorporate-secretary
- 2010-07-27➕HOIS, Petra appointeddirector
- 2010-07-27➖SPRECKELSEN, Jens resigneddirector
- 2010-04-21➖COALES, Edwina resigneddirector
- 2010-04-21➕SPRECKELSEN, Jens appointeddirector
- 2010-04-21➖NOMINEE DIRECTOR LTD resignedcorporate-director
- 2009-01-29🏢Company incorporatedAs AGENTUR DER IDEEN MARKETING LTD
- 2009-01-29➕NOMINEE SECRETARY LTD appointedcorporate-secretary
- 2009-01-29➕COALES, Edwina appointeddirector
- 2009-01-29➕NOMINEE DIRECTOR LTD appointedcorporate-director
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Thomas Hois Individual · Austrian · DOB 08/1962 · age 64 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 25/02/2024 |
1 historic (ceased) PSC
- Petra Hoisceased 25/02/2024· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 7 resigned)
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