AGENCY DNA LIMITED

💤Zombieactive
06828291 · ltd · incorporated 2009-02-24
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£-43.4k
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (83/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
59 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £43,359
High leverage
Liabilities are 100% of total assets
Leverage
100%
Liabilities / Total assets

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
-£43k
Current Assets
£128k
Current Liabilities
—

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-31
Total assets£140.3k
Current assets£128.4k
Net assets£-43.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
2
filings
  • • 1 persons-with-significant-control
  • • 1 address
Last 90 days
2
filings
  • • 1 persons-with-significant-control
  • • 1 address
Last 180 days
4
filings
  • • 2 persons-with-significant-control
  • • 1 address
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-07-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2026-07-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2026-03-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2025-09-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-10-28
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  6. 2024-10-27
    📄
    withdrawal-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC09
  7. 2024-10-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2024-10-05
    📄
    accounts-amended-with-accounts-type-micro-entity
    accounts · AAMD
  9. 2024-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2022-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2021-10-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2020-10-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2019-12-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2018-04-24
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  16. 2018-03-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2009-02-24
    🏢
    Company incorporated
    As AGENCY DNA LIMITED
  18. 2009-02-24
    ➕
    LEVER, Christopher John appointed
    secretary
  19. 2009-02-24
    ➕
    LEVER, Christopher John appointed
    director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 65 — succession pressure is live.
  • +No director turnover: Company is 17 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

88/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Chris Lever
Individual · British · DOB 04/1961 · age 65
25–50%
25–50%board control25-50% shares · 25-50% voting · board control24/02/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2009-02-24
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities

Registered office

Ground Floor Marlborough House
Regents Park Road
London
Greater London
N3 2SZ
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-09
Last: 2026-02-23

Officers (2 active · 0 resigned)

LEVER, Christopher John→
secretary · appointed 2009-02-24
View their other companies + combined net worth →
Active
LEVER, Christopher John→
director · ~65y · appointed 2009-02-24
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (59 total)

change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-07-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-07-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-04
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-05
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-10-28
withdrawal-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC09
2024-10-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-10-27
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2024-10-05
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-27
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-29
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-28
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-30