AA ASHLEY CONSULTANTS LIMITED

💤Zombieactive
06956877 · ltd · incorporated 2009-07-09
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£-7.7k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Renting and leasing of recreational and sports goods
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 61). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
38 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £7,718

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£8k
~ YoY
Current Assets
£51
~ YoY
Current Liabilities
—
-£8k-£6k-£5k-£3k-£2k£51Jul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-07-302024-07-30
Total assets£-7.7k£-7.7k
Current assets£51£51
Net assets£-7.7k£-7.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-04-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-04-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-04-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-04-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-04-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-07-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-07-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2020-01-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2019-03-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2018-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2017-04-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2016-07-26
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-04-26
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  14. 2015-07-30
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-04-28
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2009-07-09
    🏢
    Company incorporated
    As AA ASHLEY CONSULTANTS LIMITED
  17. 2009-07-09
    ➕
    ASHLEY, Anthony Alton appointed
    director
  18. 2009-07-09
    ➕
    KAHAN, Barbara appointed
    director
  19. 2009-07-09
    ➖
    KAHAN, Barbara resigned
    director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder name in company name: Company name contains director surname "ASHLEY" — strong identity link between founder and business.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.

Succession & seller-readiness

78/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Anthony Alton Ashley
Individual · British · DOB 03/1965 · age 61
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2009-07-09
Jurisdictionengland-wales
Primary SIC77210 — Renting and leasing of recreational and sports goods

Registered office

260 - 270 Butterfield Great Marlings
Luton
Bedfordshire
LU2 8DL
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-30
Confirmation statement
Next due: 2026-07-23
Last: 2025-07-09

Officers (1 active · 1 resigned)

ASHLEY, Anthony Alton→
director · ~61y · appointed 2009-07-09
View their other companies + combined net worth →
Active
KAHAN, Barbara→
director · ~95y · appointed 2009-07-09 · resigned 2009-07-09
Resigned

Click a director name to see their full track record across all companies.

Recent filings (38 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-09
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-18
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-12
accounts-with-accounts-type-micro-entity
accounts · AA
2022-04-29
accounts-with-accounts-type-micro-entity
accounts · AA
2021-07-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-15
confirmation-statement-with-updates
confirmation-statement · CS01
2020-08-04
accounts-with-accounts-type-micro-entity
accounts · AA
2020-07-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-01-03
confirmation-statement-with-updates
confirmation-statement · CS01
2019-07-23