ALTERNATIVE CHOICES LIMITED

🌳Matureactive
06959681 · private-limited-guarant-nsc · incorporated 2009-07-11
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
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Turnover
—
year to Apr 2026
Net worth
£1.2k
book net assets
Opportunity
81/100
Exceptional
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
ALSO REGISTERED FOR
  • 74300Translation and interpretation activities
  • 90030Artistic creation
Investor take
Pursue
Asset-holding vehicle with a 63-year-old founder — textbook succession opportunity.

Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 63). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 3 with DOB)
85
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
55 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
81/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £1,245
Net assets shrinking
Down £107 YoY
Cash YoY
+10%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£2k
↑ 9.8% YoY
Net Worth
£1k
↓ 7.9% YoY
Current Assets
£2k
↑ 12% YoY
Current Liabilities
—
£0£355£710£1k£1k£2kApr 2025Apr 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2026-04-052025-04-05
Total assets£1.2k£1.8k
Current assets£1.8k£1.6k
Cash£1.7k£1.5k
Debtors£122£81
Net assets£1.2k£1.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 confirmation-statement
Last 90 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-06-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-07-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-06-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-09-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-06-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-07-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2020-09-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-07-14
    📍
    change-sail-address-company-with-old-address-new-address
    address · AD02
  9. 2020-04-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2020-04-16
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  11. 2020-04-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2019-06-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-08-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2017-06-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2016-03-14
    ➖
    BAKER, Martha Lauren resigned
    director
  16. 2014-05-05
    ➕
    JACK, William Alasdair appointed
    director
  17. 2009-07-11
    🏢
    Company incorporated
    As ALTERNATIVE CHOICES LIMITED
  18. 2009-07-11
    ➕
    FIELD, Stuart Simon Mark appointed
    secretary
  19. 2009-07-11
    ➕
    FIELD, Stuart Simon Mark appointed
    director
  20. 2009-07-11
    ➕
    BAKER, Martha Lauren appointed
    director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 63 — approaching natural succession window.

Succession & seller-readiness

79/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Stuart Simon Mark Field
Individual · British · DOB 09/1965 · age 61
—25–50%25-50% voting06/04/2016
Mr William Alasdair Jack
Individual · British · DOB 06/1963 · age 63
—25–50%25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeprivate-limited-guarant-nsc
Incorporated2009-07-11
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

35 Bridge Street
Slaithwaite
Huddersfield
HD7 5JN
England

Filing status

Accounts
Next due: 2028-01-05
Last made up to: 2026-04-05
Confirmation statement
Next due: 2027-07-25
Last: 2026-07-11

Officers (3 active · 1 resigned)

FIELD, Stuart Simon Mark→
secretary · appointed 2009-07-11
View their other companies + combined net worth →
Active
FIELD, Stuart Simon Mark→
director · ~61y · appointed 2009-07-11
View their other companies + combined net worth →
Active
JACK, William Alasdair→
director · ~63y · appointed 2014-05-05
View their other companies + combined net worth →
Active
BAKER, Martha Lauren→
director · ~37y · appointed 2009-07-11 · resigned 2016-03-14
Resigned

Click a director name to see their full track record across all companies.

Recent filings (55 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-07-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-06-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-09-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-07-14
change-sail-address-company-with-old-address-new-address
address · AD02
2020-07-14