ADFORM LONDON LIMITED
🌳Matureactive
06989695 · ltd · incorporated 2009-08-12
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Other information technology service activities
Sector: Information & communication
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (3 active, 7 linked, 7 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
97 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
- 2026-05-26📄accounts-with-accounts-type-smallaccounts · AA
- 2025-05-22📄accounts-with-accounts-type-smallaccounts · AA
- 2024-11-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-11-15➖DUUS, Lars Christian Salvador resigneddirector
- 2024-10-16📍move-registers-to-sail-company-with-new-addressaddress · AD03
- 2024-10-15📍change-sail-address-company-with-new-addressaddress · AD02
- 2024-08-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-05-30📄accounts-with-accounts-type-smallaccounts · AA
- 2024-03-04📄change-person-director-company-with-change-dateofficers · CH01
- 2024-03-04📄change-person-director-company-with-change-dateofficers · CH01
- 2024-03-04📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-06-09📄accounts-with-accounts-type-smallaccounts · AA
- 2022-09-16📄accounts-with-accounts-type-smallaccounts · AA
- 2022-08-17📄change-person-director-company-with-change-dateofficers · CH01
- 2022-08-17📄change-person-director-company-with-change-dateofficers · CH01
- 2022-08-17📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-09-06📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2021-09-06📄legacyaccounts · PARENT_ACC
- 2021-08-31📄legacyother · AGREEMENT2
- 2021-08-31📄legacyother · GUARANTEE2
- 2021-08-16➕ANDERSEN, Anders Pilgaard appointeddirector
- 2021-08-16➕JENSEN, Troels Philip appointeddirector
- 2021-08-16➖BAK, Jakob Toftgaard resigneddirector
- 2021-08-16➖MELLENTIN, Gustav resigneddirector
- 2019-06-28➕DUUS, Lars Christian Salvador appointeddirector
- 2019-06-28➖PEDERSEN, Karsten Bjerregaard resigneddirector
- 2019-04-15➕JONES, Richard Howard appointeddirector
- 2019-04-15➕BAK, Jakob Toftgaard appointeddirector
- 2019-04-15➕PEDERSEN, Karsten Bjerregaard appointeddirector
- 2009-08-12🏢Company incorporatedAs ADFORM LONDON LIMITED
- 2009-08-12➕MELLENTIN, Gustav appointeddirector
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Senior director age: Director aged approximately 59 — approaching natural succession window.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
- secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Gustav Christen Mellentin Individual · Danish · DOB 11/1966 · age 60 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 30/04/2019 |
1 historic (ceased) PSC
- Adform A/Sceased 30/04/2019· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| ADSYME LIMITED→ 08301982 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ADULT CHAT FINDER LTD→ 12596122 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ADV MOBILITY SOLUTIONS LTD→ 13515781 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ADVANCE - ADTECH LTD→ 15604563 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVANCED CLOUD TECHNOLOGIES LTD→ 15657041 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVANCED MEDIA DEVELOPMENT LTD→ 16981272 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ADVANCED MEDICAL AI SYSTEMS LTD→ 07296902 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ADVANCED STUDIO LIMITED→ 12949148 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ADVANCED TECHNOLOGY GROUP (110) LTD→ 15295793 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVANCED TOPOGRAPHIC DEVELOPMENT AND IMAGES LTD→ 13071710 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ADVANTIS SOLUTIONS LTD→ 16176579 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVAPAY UK LTD→ 17053793 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2009-08-12
Jurisdictionengland-wales
Primary SIC62090 — Other information technology service activities
Registered office
Ground And First Floors
14 Clerkenwell Close
London
EC1R 0AN
England
Filing status
Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2026-08-26
Last: 2025-08-12
Officers (3 active · 4 resigned)
ANDERSEN, Anders Pilgaard→
Activedirector · ~42y · appointed 2021-08-16
View their other companies + combined net worth →
JENSEN, Troels Philip→
Activedirector · ~59y · appointed 2021-08-16
View their other companies + combined net worth →
JONES, Richard Howard→
Activedirector · ~54y · appointed 2019-04-15
View their other companies + combined net worth →
BAK, Jakob Toftgaard→
Resigneddirector · ~54y · appointed 2019-04-15 · resigned 2021-08-16
DUUS, Lars Christian Salvador→
Resigneddirector · ~52y · appointed 2019-06-28 · resigned 2024-11-15
MELLENTIN, Gustav→
Resigneddirector · ~60y · appointed 2009-08-12 · resigned 2021-08-16
PEDERSEN, Karsten Bjerregaard→
Resigneddirector · ~66y · appointed 2019-04-15 · resigned 2019-06-28
Click a director name to see their full track record across all companies.
Recent filings (97 total)
accounts-with-accounts-type-small
accounts · AA
2026-05-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-12
accounts-with-accounts-type-small
accounts · AA
2025-05-22
termination-director-company-with-name-termination-date
officers · TM01
2024-11-19
move-registers-to-sail-company-with-new-address
address · AD03
2024-10-16
change-sail-address-company-with-new-address
address · AD02
2024-10-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-08-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-20
accounts-with-accounts-type-small
accounts · AA
2024-05-30
change-person-director-company-with-change-date
officers · CH01
2024-03-04
change-person-director-company-with-change-date
officers · CH01
2024-03-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-03-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-23
accounts-with-accounts-type-small
accounts · AA
2023-06-09
accounts-with-accounts-type-small
accounts · AA
2022-09-16