ART AFFECT LIMITED

🌳Matureactive
06990915 · ltd · incorporated 2009-08-14
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Aug 2025
Net worth
£117
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: SIC 47781
Sector: Wholesale & retail
Investor take
Special-situation opportunity
Distressed retail with salvageable qualities — special-situations priority.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -91% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 3 with DOB)
85
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
43 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £117
Very low cash
Cash position: £41
Net assets shrinking
Down £102 YoY
Cash draining
Cash down 91% YoY
Cash YoY
-91%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£41
↓ 91% YoY
Net Worth
£117
↓ 47% YoY
Current Assets
£6k
↓ 1.1% YoY
Current Liabilities
—
£0£1k£2k£4k£5k£6kAug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-08-312024-08-31
Total assets£117£219
Current assets£6.1k£6.1k
Cash£41£474
Debtors£3.2k£3.1k
Net assets£117£219

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-05-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-08-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-08-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2025-05-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-04-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2023-05-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2022-08-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2021-03-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-07-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-05-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2018-08-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2018-05-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2017-03-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2016-02-04
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-09-14
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2009-08-27
    ➕
    CRADDOCK, Shelley appointed
    secretary
  17. 2009-08-27
    ➕
    CRADDOCK, Jody appointed
    director
  18. 2009-08-27
    ➕
    CRADDOCK, Shelley appointed
    director
  19. 2009-08-27
    ➖
    JOHN, Ceri Richard resigned
    director
  20. 2009-08-14
    🏢
    Company incorporated
    As ART AFFECT LIMITED
  21. 2009-08-14
    ➕
    JOHN, Ceri Richard appointed
    director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Jody Craddock
Individual · British · DOB 07/1975 · age 51
25–50%
25–50%board control25-50% shares · 25-50% voting · board control06/04/2016
Mrs Shelley Craddock
Individual · British · DOB 07/1976 · age 50
25–50%
25–50%board control25-50% shares · 25-50% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2009-08-14
Jurisdictionengland-wales
Primary SIC47781 — SIC 47781

Registered office

12 Castle Barns Darley Grange
Cookley
Worcestershire
DY10 3RE
United Kingdom

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-08-28
Last: 2025-08-14

Officers (3 active · 1 resigned)

CRADDOCK, Shelley→
secretary · appointed 2009-08-27
View their other companies + combined net worth →
Active
CRADDOCK, Jody→
director · ~51y · appointed 2009-08-27
View their other companies + combined net worth →
Active
CRADDOCK, Shelley→
director · ~50y · appointed 2009-08-27
View their other companies + combined net worth →
Active
JOHN, Ceri Richard→
director · ~71y · appointed 2009-08-14 · resigned 2009-08-27
Resigned

Click a director name to see their full track record across all companies.

Recent filings (43 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-08-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-08-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-08-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-02
confirmation-statement-with-updates
confirmation-statement · CS01
2023-09-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-05-31
confirmation-statement-with-updates
confirmation-statement · CS01
2022-08-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-09
confirmation-statement-with-updates
confirmation-statement · CS01
2021-08-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-08
confirmation-statement-with-updates
confirmation-statement · CS01
2020-08-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-07-08