12 12 12 LIMITED
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 59). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (82/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-09-30 | 2023-09-30 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 confirmation-statement
Corporate timeline (18 events)Click to expand
- 2025-06-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-05-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-05-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-06-13📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-05-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-01-06📄gazette-filings-brought-up-to-dategazette · DISS40
- 2021-01-05📄gazette-notice-compulsorygazette · GAZ1
- 2020-06-18📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-12-11📄gazette-filings-brought-up-to-dategazette · DISS40
- 2019-12-10📄gazette-notice-compulsorygazette · GAZ1
- 2019-06-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-06-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-12-30📄gazette-filings-brought-up-to-dategazette · DISS40
- 2017-12-12📄gazette-notice-compulsorygazette · GAZ1
- 2017-06-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-12-31📄gazette-filings-brought-up-to-dategazette · DISS40
- 2009-09-15🏢Company incorporatedAs 12 12 12 LIMITED
- 2009-09-15➕WILLIAMS, Leon Timothy appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 59 — approaching natural succession window.
- +No director turnover: Company is 17 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 17 years.
- secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Leon Timothy Williams Individual · British · DOB 08/1967 · age 59 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 15/09/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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