ACTION & ANSWERS LTD
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (56/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (20 events)Click to expand
- 2025-08-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-08-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-08-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-01-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-12-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-09-14📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-12-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-08-15📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-06-29📄change-person-director-company-with-change-dateofficers · CH01
- 2017-06-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2016-12-06📄accounts-with-accounts-type-dormantaccounts · AA
- 2015-12-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2015-11-16📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-11-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2015-08-21📄change-person-secretary-company-with-change-dateofficers · CH03
- 2012-04-01➖CAPON, Stephen Charles resigneddirector
- 2009-11-13🏢Company incorporatedAs ACTION & ANSWERS LTD
- 2009-11-13➕CHARITY, David Mark Craig appointedsecretary
- 2009-11-13➕CHARITY, David Mark Craig appointeddirector
- 2009-11-13➕CAPON, Stephen Charles appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 17 years.
- secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David Mark Craig Charity Individual · British · DOB 12/1973 · age 53 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 1 resigned)
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