APOLLO CREATIVE LTD
- · Thesis: well-run, low negotiation leverage
Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Corporate timeline (26 events)Click to expand
- 2026-03-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-04-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-02-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-01-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-01-13📄change-person-director-company-with-change-dateofficers · CH01
- 2024-04-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-02-29📄change-person-director-company-with-change-dateofficers · CH01
- 2024-02-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-03-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-09-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-10-27📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-09-05➖MARSH, Paul resigneddirector
- 2021-04-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-03-22📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-03-22📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-03-22📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-03-16📄capital-allotment-sharescapital · SH01
- 2021-02-01➕MARSH, Casey Rose appointeddirector
- 2021-02-01➕MARSH, Lesley appointeddirector
- 2015-07-24➖GSPK DESIGN resignedcorporate-director
- 2010-02-25🏢Company incorporatedAs APOLLO CREATIVE LTD
- 2010-02-25➕MARSH, Paul appointeddirector
- 2010-02-25➕GSPK DESIGN appointedcorporate-director
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Lesley Marsh Individual · British · DOB 11/1962 · age 64 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 12/02/2021 |
Ms Casey Rose Marsh Individual · British · DOB 08/1993 · age 33 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 12/02/2021 |
1 historic (ceased) PSC
- Mr Paul Marshceased 12/02/2021· 75-100% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 2 resigned)
Click a director name to see their full track record across all companies.