APOLLO CREATIVE LTD

🌳Matureactive
07169032 · ltd · incorporated 2010-02-25
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
79/100
Strong
🔔
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What this business does
Primary activity: Other manufacturing n.e.c.
Sector: Manufacturing
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 3 with DOB)
85
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
53 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2026-03-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2025-04-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2025-02-28
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2025-01-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2025-01-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-04-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2024-02-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2024-02-29
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2024-01-11
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2024-01-11
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2024-01-11
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2023-03-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2022-09-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2021-10-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2021-09-05
    MARSH, Paul resigned
    director
  16. 2021-04-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2021-03-22
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  18. 2021-03-22
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  19. 2021-03-22
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  20. 2021-03-16
    📄
    capital-allotment-shares
    capital · SH01
  21. 2021-02-01
    MARSH, Casey Rose appointed
    director
  22. 2021-02-01
    MARSH, Lesley appointed
    director
  23. 2015-07-24
    GSPK DESIGN resigned
    corporate-director
  24. 2010-02-25
    🏢
    Company incorporated
    As APOLLO CREATIVE LTD
  25. 2010-02-25
    MARSH, Paul appointed
    director
  26. 2010-02-25
    GSPK DESIGN appointed
    corporate-director

Owner dependency

74/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

66/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Lesley Marsh
Individual · British · DOB 11/1962 · age 64
5075%
50–75%50-75% shares · 50-75% voting12/02/2021
Ms Casey Rose Marsh
Individual · British · DOB 08/1993 · age 33
2550%
25–50%25-50% shares · 25-50% voting12/02/2021
1 historic (ceased) PSC
  • Mr Paul Marshceased 12/02/2021· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2010-02-25
Jurisdictionengland-wales
Primary SIC32990 — Other manufacturing n.e.c.

Registered office

Suites 1&2, Merlin House Low Moor Lane
Lingerfield
Knaresborough
HG5 9JB
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-11
Last: 2026-02-25

Officers (2 active · 2 resigned)

MARSH, Casey Rose
director · ~33y · appointed 2021-02-01
View their other companies + combined net worth →
Active
MARSH, Lesley
director · ~64y · appointed 2021-02-01
View their other companies + combined net worth →
Active
MARSH, Paul
director · ~57y · appointed 2010-02-25 · resigned 2021-09-05
Resigned
GSPK DESIGN
corporate-director · appointed 2010-02-25 · resigned 2015-07-24
Resigned

Click a director name to see their full track record across all companies.

Recent filings (53 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-02-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-14
change-person-director-company-with-change-date
officers · CH01
2025-01-13
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-29
change-person-director-company-with-change-date
officers · CH01
2024-02-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-02-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-01-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-01-11
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-01-11
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-16